Senior Marketing Manager

4sight; Cyber City; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

4sight is seeking an experienced marketing leader in India to own and optimize demand generation for technology services. You will manage marketing-generated leads, build intent insights, and align campaigns with the sales motion to drive pipeline.

You'll run account-based programs for named accounts, oversee paid media, website conversion, and agency partners, and report on cost per qualified lead and return on spend. A strong track record in B2B marketing is essential.

Qualifications

• 10+ years in B2B marketing.
• 5+ years in demand generation for technology or IT services.
• Hands-on with intent data, marketing automation, and CRM integration.
• Track record of tying marketing activity to sourced pipeline and revenue.

Responsibilities

• Own the volume and quality of marketing-generated leads and qualify them for sales.
• Build and run an early-warning view of buyer intent and act on it.
• Design campaigns aligned to how our sellers, inside sales team and external lead generation partners sell.
• Run targeted programs for named accounts across paid social, email, content and events to create awareness before conversations.
• Plan and manage paid media, website conversion, review platforms and partner co-marketing.
• Direct external agencies (lead generation, website, content), set targets and hold them to results.
• Set and enforce the operating rhythm for the marketing team: deadlines, campaigns, follow-through.
• Own the numbers: pipeline by channel, cost per qualified lead, conversion by stage and ROI.
• Build and manage the marketing budget and allocate spend to what converts.

Skills

Demand generation

B2B marketing

Intent data

Marketing automation

CRM integration

Paid digital channels

Tools

Zoho CRM

Job description

Role & responsibilities:

• Marketing-generated leads: own the volume and quality of marketing-generated leads: generate them, qualify them against agreed criteria, and hand them to sales ready to act on.
• Buyer signals: build and run an early-warning view of buyer intent (intent data, job postings, hiring patterns, social activity, account engagement and partner signals) and act on it before competitors do.
• Sales motion alignment: design campaigns around how our sellers, inside sales team and external lead generation partners actually sell. Every campaign maps to a sales motion and a follow-up owner.
• Account-based demand: run targeted programs for named accounts across paid social, email, content and events, so prospects already know us before the first conversation.
• Channel management: plan and manage paid media, website conversion, review platforms (Clutch, G2) and partner co-marketing. Stop channels that do not produce.
• Agency management: direct external agencies (lead generation, website, content), set their targets and hold them to results.
• Discipline: set and enforce the operating rhythm for the marketing team: deadlines kept, campaigns launched on time, follow-through without being chased.
• Results reporting: own the numbers: pipeline sourced by channel, cost per qualified lead, conversion by stage and return on spend. Report ahead of the curve, raising problems before anyone asks.
• Budget: build and manage the marketing budget, and move spend toward what converts.

Preferred candidate profile:

• 10+ years in B2B marketing, at least 5 focused on demand generation for technology or IT services.
• Hands-on with intent data, marketing automation, CRM integration (Zoho or similar) and paid digital channels.
• A track record of tying marketing activity to sourced pipeline and revenue, with numbers.
• Experience working directly with sales teams and external agencies.