Growth Marketing Manager

Wiplon; Jaipur; On-site; INR 400,000 - 800,000; Full time

Job summary

A tech startup in India is seeking a marketing execution specialist to build and maintain a quarterly marketing calendar, execute campaigns, and track performance metrics across various channels, including LinkedIn and email. Ideal candidates have 2-3 years of experience in B2B SaaS environments, strong skills in content marketing, and a data-driven approach. This role emphasizes ownership, accountability, and the ability to analyze and improve marketing strategies.

Qualifications

• 2 to 3 years of hands-on experience in marketing execution.
• Experience in B2B, SaaS, tech, or startup environments.
• Strong understanding of content marketing and organic growth.

Responsibilities

• Build and maintain a quarterly marketing calendar.
• Create repeatable campaign frameworks and SOPs.
• Own channel planning for LinkedIn, website, email, and webinars.
• Track reach, engagement, clicks, and leads.
• Plan and execute webinars and partner campaigns.

Skills

B2B marketing

Content marketing

Organic growth strategies

Campaign execution

Communication

Data-driven analysis

AI tools for content

Job description

• Build and maintain a quarterly marketing calendar
• Own channel planning for LinkedIn, website, email, webinars, and partners
• Create repeatable campaign frameworks and SOPs
• Ensure consistent execution without follow ups

2. Content & Authority Engine

• Build founder led and solution led content
• Work with designers, writers, and video editors to produce content
• Repurpose content across platforms
• Ensure messaging consistency across sales and marketing
• Own organic social growth, primarily LinkedIn
• Plan and execute weekly content
• Track reach, engagement, clicks, and leads
• Continuously test and improve formats

4. Demand Generation & Campaigns

• Plan and execute webinars, partner campaigns, and co marketing initiatives
• Coordinate end to end execution including follow ups
• Work closely with sales to align messaging and lead flow

5. Performance Tracking

• Track weekly and monthly performance metrics
• Build simple dashboards and reports
• Identify what to scale, what to fix, and what to stop
• Focus on outcomes, not vanity metrics
• Brief and manage designers, content creators, and agenciesEnsure timely delivery and quality control
• Take ownership instead of blaming dependencies

Requirements

Preferred candidate profile

• 2 to 3 years of hands‑on experience in marketing execution
• Experience in B2B, SaaS, tech, or startup environments
• Strong understanding of content marketing and organic growth
• Experience running campaigns end to end
• Comfortable using AI tools for content and productivity
• Strong ownership, accountability, and communication

This role is NOT for you if :

• You want to plan and not execute
• You avoid numbers & measurement
• You need consistent reminders
• You believe marketing is only about creativity