Marketing Manager

EPM Staffing Services (OPC) Private Limited; Chennai District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

EPM Staffing Services (OPC) Private Limited in Chennai (On site) seeks a Marketing Manager with 8–12 years in B2B technology marketing and 3+ years leading a marketing function. The role combines hands-on execution (70%) with building an internal team over 12–18 months across IT Services, SaaS, GovTech and cloud solutions.

Responsibilities span GTM planning, demand generation, product/brand marketing, sales enablement, digital marketing, martech operations, market intelligence, and budget

Qualifications

• 8–14 years of B2B technology marketing experience.
• Graduate degree in a relevant field or equivalent experience.
• Experience leading marketing functions and teams.

Responsibilities

• Develop annual marketing plan aligned with revenue targets and growth roadmap.
• Create GTM strategies for SaaS, GovTech, ticketing, and managed IT services.
• Drive demand generation through multi-channel campaigns and ABM.
• Provide sales enablement tools: decks, ROI calculators, battlecards, testimonials.
• Own digital presence and MarTech stack optimization (CRM, email, analytics).
• Conduct market intelligence and VoC to inform product and strategy.
• Lead budget ownership and management of marketing agency relationships.

Skills

Marketing strategy

GTM planning

Demand generation

Sales enablement

Digital marketing

MarTech

Analytics

Team leadership

Budget ownership

Education

Graduate

Tools

CRM platform

Marketing automation

Email tools

Campaign analytics

Job description

Job Summary

Marketing Manager (Service & Product Marketing) reporting to the CEO / Founder. Location: Chennai (On site). Expect experience of 8–12 years in B2B technology marketing, with at least 3 years owning a marketing function. Industry preference includes IT Services, SaaS, Product Engineering, Cloud, AI, and Digital. This role is a hands‑on individual contributor initially (70% execution), building an internal team over 12–18 months.

Role Purpose

We are seeking a dynamic and result‑oriented Marketing Manager to lead the marketing function that supports business growth across our Software Products and IT Services business. The role is responsible for building the company's brand, driving demand generation, supporting enterprise sales, launching new software products, and executing integrated marketing strategies across digital and offline channels.

Key Responsibilities

• Marketing Strategy & Go‑To‑Market (GTM)
  • Develop a comprehensive annual marketing plan aligned with corporate revenue targets and the 3‑5 year growth roadmap.
  • Create differentiated GTM strategies for each product/service line: SaaS platforms, GovTech solutions, ticketing systems, custom software, and managed IT services.
  • Position the company as a trusted digital transformation partner across enterprise, government, and institutional segments.
  • Drive strategic market entry planning to expand into new geographies and untapped market segments.
  • Collaborate with the Sales Team to align marketing investment with pipeline and revenue priorities.
• Demand Generation & Lead Pipeline
  • Generate high‑quality B2B leads through integrated digital and offline initiatives.
  • Plan, execute, and optimize multi‑channel campaigns across LinkedIn, targeted email marketing, and tech‑specific networks to drive Sales Qualified Leads (SQLs) and product sign‑ups.
  • Empower sales engineering with Marketing Qualified Leads (MQLs) and design Account‑Based Marketing (ABM) programs for high‑value targets.
  • Continuously monitor lead conversion metrics, optimize funnel velocity, and enhance campaign performance.
  • Coordinate participation in industry events, IT expos, government digital summits, and product demonstrations to generate qualified pipeline.
  • Drive inbound marketing through thought leadership content: whitepapers, case studies, product videos, solution blogs, and webinars.
• Product & Brand Marketing
  • Formulate product positioning, messaging frameworks, and value propositions that resonate with target personas.
  • Plan and execute end‑to‑end product launches to build strong initial momentum.
  • Produce high‑converting product brochures, solution decks, analytical case studies, customer success stories, and instructional/promotional videos.
  • Manage the company website, LinkedIn profile, and all digital assets with regular SEO‑optimised updates.
• Sales Enablement & Sales Alignment
  • Provide high‑impact tools to the Sales Team: pitch decks, competitive intelligence sheets, ROI calculators, battlecards, and client testimonials.
  • Ensure smooth marketing‑to‑sales handoff through defined MQL criteria, lead scoring frameworks, and CRM hygiene practices.
  • Build and maintain a reusable credential and case study library covering all verticals and delivered projects.
• Digital Marketing & MarTech Operations
  • Own and continuously improve the full digital presence: website SEO, Google Analytics, LinkedIn Ads, email marketing automation, and content calendar.
  • Manage and optimize the MarTech stack: CRM platform, email tools, campaign analytics, and landing page tools.
  • Track and report on all digital marketing KPIs: traffic, lead quality, conversion rates, and cost per lead.
  • Run structured A/B testing on core campaign assets to refine messaging impact and lift conversion performance.
• Market Intelligence & Competitive Analysis
  • Continuously monitor competitor products, pricing, GTM moves, and market positioning in B2B software and GovTech.
  • Track government policy updates, IT procurement patterns, and Digital India scheme announcements relevant to the portfolio.
  • Conduct Voice‑of‑Customer (VoC) research and share structured insights with product, sales, and leadership teams.
  • Deliver monthly marketing dashboards: pipeline contribution, campaign ROI, digital reach, lead quality, and MQL‑to‑SQL conversion rates.
• Team Management & Budget Ownership
  • Lead, mentor, and foster professional growth within the internal marketing team.
  • Manage the annual marketing budget with strict ROI discipline, oversaw creative, digital, and event agency relationships.
• Final Key Responsibilities
  • Develop annual marketing strategy aligned with revenue and business goals.
  • Own Go‑to‑Market strategy for Software Products and IT Services.
  • Own brand across Enterprise, Government, and International markets.
  • Drive demand generation through SEO, SEM, LinkedIn, email, webinars, events, and ABM.
  • Own MQL, SQL, pipeline contribution, and marketing ROI.
  • Lead product positioning, launches, collateral, and customer success stories.
  • Enable sales with presentations, case studies, battle cards, ROI calculators, and proposal content.
  • Manage website, CRM, marketing automation, and analytics.
  • Conduct market intelligence, competitor analysis, and Voice of Customer programs.
  • Build and lead the marketing team, agencies, and annual budget.

Administrative Details

• Experience: 8 - 14 Years
• No. of Openings: 2
• Education: Graduate
• Role: Marketing Manager
• Industry Type: IT Services & Consulting
• Gender: Male / Female
• Job Country: India
• Type of Job: Full Time
• Work Location Type: Work from Office