Director - Marketing

Sectona Co; Mumbai; Presencial; INR 4.000.000 - 9.000.000; Jornada completa

Descripción de la vacante

Sectona Co in Mumbai seeks an experienced Director - Marketing to lead our global marketing strategy, drive net-new pipeline, and accelerate customer growth across segments and regions.

You will oversee field marketing, collaborate with product, content, and performance teams, manage a substantial budget, and lead a regional team to deliver measurable revenue impact and high-quality demand generation.

Formación

• Bachelor’s degree from an accredited university.
• 10+ years of field marketing experience with 5+ years in a senior leadership role.
• Proven track record partnering with sales to drive pipeline and revenue.
• Strong experience in both inbound and outbound marketing and digital channels.
• Experience working with channel partners and cross-functional teams.

Responsabilidades

• Strategic Planning & Execution: Develop and execute global marketing strategies to generate net-new pipeline, accelerate opportunities, and drive customer growth across regions.
• Demand Generation & Sales Alignment: Lead regional programs and ABM initiatives to prioritize markets and accounts with sales teams.
• Customer Marketing: Collaborate with Customer Success to deepen relationships and drive upsell opportunities through campaigns and events.
• Partner Ecosystem: Expand regional partner marketing, drive joint campaigns, and partner-led demand generation.
• Team Leadership: Build and mentor a high-performing regional marketing team and foster a culture of collaboration and accountability.
• Performance & Analytics: Monitor campaign performance, derive insights, and report ROI to executives.
• Budget Management: Own and optimize the regional marketing budget for high-impact programs.
• Cross-Functional Collaboration: Ensure alignment with global marketing, sales, CS, and partners.

Conocimientos

Strategic planning

Leadership

Sales alignment

Digital marketing

Communication

Data analytics

Educación

Bachelor's degree

Herramientas

ABM platforms

Marketing analytics tools

Descripción del empleo

We are seeking an experienced and results-driven Director - Marketing to spearhead our marketing initiatives across key global markets. This is a strategic leadership role focused on developing and executing high-impact marketing plans that generate a significant net-new pipeline, accelerate sales cycles, and drive customer growth across our diverse segments and sub-regions. You will lead a field marketing team, and collaborate with product, content, and performance marketing teams. You will also manage a significant budget, and collaborate extensively with sales, customer success, and partners to achieve ambitious revenue objectives .

What you will do for us

• Strategic Planning & Execution: Develop and execute comprehensive global marketing strategies focused on net-new pipeline generation, opportunity acceleration, and customer growth across diverse sub-regions and segments. Analyze market trends, customer needs, and the competitive landscape to continuously inform strategy.
  
• Demand Generation & Sales Alignment: Drive customer acquisition and accelerate sales pipeline through targeted regional marketing programs and optimized lead generation strategies. Collaborate closely with regional sales teams (strategic, enterprise, commercial) to prioritize key markets/accounts and develop tailored programs, including Account-Based Marketing (ABM) initiatives.
  
• Customer Marketing: Partner with Customer Success to design and implement programs aimed at deepening existing customer relationships, enhancing engagement, fostering advocacy, and driving upsell opportunities through strategic events and personalized campaigns.
  
• Partner Ecosystem: Lead and expand regional partner marketing initiatives, fostering strong engagement with key partners to drive joint campaigns, co-branded programs, and partner-led demand generation, leveraging their reach for pipeline impact.
  
• Team Leadership: Build, mentor, and manage a high-performing regional marketing team. Foster a culture of collaboration, innovation, and accountability, prioritizing team members' professional growth and development.
  
• Performance & Analytics: Utilize data and analytics to rigorously monitor campaign performance, identify key trends, and optimize regional marketing initiatives for maximum ROI. Provide regular, insightful performance reports to executive leadership.
  
• Budget Management: Own and manage the regional marketing budget, strategically allocating resources to high-impact programs focused on revenue generation and customer growth, ensuring efficient and effective use of spend.
  
• Cross-Functional Collaboration: Ensure seamless alignment and integration of regional marketing efforts by collaborating closely with global marketing, sales, customer success, and partner teams through effective communication channels.
  

Requirements

What you'll bring to this role

• Bachelor’s degree from an accredited university.
  
• Minimum 10+ years of experience in field marketing, with a minimum of 5 years’ experience in a similar senior leadership role.
  
• Proven track record of working effectively with sales leaders to build strategy and consistently deliver results against agreed targets.
  
• Strong experience in both inbound and outbound marketing strategy and execution, with a good understanding of digital marketing best practices.
  
• Solid experience driving, managing, and executing marketing activities with channel partners.
  
• Proficient with gathering marketing analytics and leveraging data and insights to inform strategy and measure performance.
  
• Strong leadership and team management skills, with experience building and scaling high-performing marketing teams; ability to inspire, coach, and empower team members.
  
• Demonstrated ability to translate business objectives into clear marketing action plans, goals, and measurable results.
  
• Excellent communication and presentation skills, with the ability to present effectively to senior stakeholders and adapt communication style to the audience.
  
• Ability to navigate organizational culture and politics effectively across multiple functions.
  

Bonus Points If You Have

• Experience with Account-Based Marketing (ABM) strategies and tools.
  
• Experience marketing within EMEA
  
• Experience in B2B SaaS, Security, Networking Products