Senior Marketing Manager

NKlusive; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

NKlusive seeks a Digital Marketing Manager to plan, manage and execute end-to-end digital marketing initiatives for premium real estate projects in Bengaluru. The Sr. Digital Marketing Manager will own the digital demand-generation funnel and align with sales strategy.

Role covers website management, CRM integration, content, social media, PR, performance marketing, and analytics, collaborating with Sales, CRM, creative teams and channel partners to improve lead quality and conversions.

Qualifications

• MBA/PGDM in Marketing preferred.
• 5–7 years of Digital Marketing experience, preferably in Real Estate or premium brands.
• Excellent communication and agency-management skills.
• Strong project-management and coordination abilities.
• Ability to manage multiple projects and campaigns simultaneously.

Responsibilities

• Plan, execute and optimize digital campaigns across Google, Meta, YouTube and real estate portals.
• Manage budgets, targeting, audience segmentation and optimization.
• Prepare MIS dashboards and performance reports; track ROAS/ROI.
• Coordinate with developers, project teams and key stakeholders.
• Ensure marketing communications align with sales strategy.

Skills

Google Ads

Meta Ads

YouTube

Digital portals

Agency management

Project management

Education

MBA/PGDM in Marketing

Tools

Google Analytics

CRM systems

Job description

Role Summary

We are looking for a Digital Marketing Manager to plan, manage and execute end-to-end digital marketing initiatives for premium real estate projects. The Sr. Digital Marketing Manager will be expected to take ownership of the digital demand-generation funnel, not just campaign execution.

The role will cover the complete digital journey — from project understanding, positioning and campaign planning to lead generation, performance marketing, website and landing-page management, CRM and API integration, content, social media, PR & ORM, channel partner communication and performance analytics.

The candidate will work closely with Sales, Pre-Sales, CRM, Creative, Digital Agencies, Developers and Channel Partners to build a strong digital demand-generation funnel and improve lead quality and conversions.

Key Responsibilities

• Project Understanding & Marketing Strategy & Key Performance Expectations
• Generate a consistent volume of relevant and qualified digital enquiries.
• Improve lead quality and reduce ineffective/duplicate leads through better targeting, forms, CRM integration and campaign optimisation.
• Maintain optimum CPL and Cost per Site Visit while delivering required lead volumes.
• Continuously test and optimise creative, audience, messaging, landing pages and campaign structures.
• Vendor and developer management , payment, accounting and billing
• Use campaign and CRM data to identify gaps in the sales funnel and recommend corrective action.
• Ensure all digital communication is aligned with the project positioning, target audience and sales strategy.
• Build a strong content ecosystem using video, reels, social media, podcasts, influencers and other relevant digital formats.
• Ensure marketing spends are aligned with approved budgets and deliver measurable ROI / ROAS.
• Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
• Provide clear, timely and actionable project-wise and campaign-wise MIS to management.
• Work as a bridge between Marketing, Sales, Pre-Sales, CRM, Creative Agencies and Digital Agencies.

2. Performance Marketing

• Plan, execute and monitor campaigns across Google, Meta, YouTube, real estate portals and other relevant digital platforms.
• Manage campaign budgets, targeting, audience segmentation and optimization.
• Monitor key metrics including impressions, reach, clicks, enquiries, CPL, lead quality, site visits, cost per site visit and enquiry-to-visit ratio.
• Conduct A/B testing of creatives, audiences, landing pages and campaign messaging.
• Continuously optimize campaigns to improve lead quality, efficiency and ROI.

3. Website & Landing Page Management

• Manage project website, microsites and landing pages from a marketing and user-experience perspective.
• Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys.
• Coordinate backend requirements and integrations with relevant teams/agencies.
• Manage API integrations, lead forms, CRM integration, chatbot and other digital tools.
• Ensure website and landing pages are updated, accurate and conversion-focused.

4. Creative & Content Management

• Coordinate with creative and digital agencies for development of:
• Videos and walkthroughs
• influencer, Reels , Podcast and short-form content
• Project brochures and flyers
• Site plans and unit layouts
• Digital ads and banners
• Develop concepts and briefs for video content, reels, podcasts and influencer campaigns.
• Ensure consistency of brand communication across all digital platforms.

5. Social Media & Content Marketing

• Plan and manage project-wise social media content calendars.
• Develop content around project USPs, location, lifestyle, amenities, architecture, construction progress and customer experience.
• Manage short-form video content, reels and other engagement-led formats.
• Explore influencer, creator and community-led marketing opportunities.

6. Project Launch & Campaign Management

• Plan and execute digital campaigns for project launches, new phases, inventory launches, offers and sales events.
• Ensure all project communication and marketing collaterals are accurate and delivered within agreed TAT.
• Coordinate with internal teams and agencies for timely campaign roll-outs.
• Coordinate with CRM and technology teams for lead capture, lead routing and campaign tracking.
• Ensure accurate integration between digital platforms, website, landing pages, CRM, API, chatbot and marketing automation tools.
• Monitor lead movement through the sales funnel.
• Analyse lead quality and identify opportunities to improve lead-to-site-visit and site-visit-to-booking conversion.
• Work with Pre-Sales and Sales teams to improve lead follow-up and campaign effectiveness.
• Support Channel Partner (CP) marketing and engagement initiatives.
• Develop CP communication, digital kits, presentations, campaign material and project updates.
• Support CP workshops, partner meets and digital communication.
• Coordinate communication around brokerage, incentives, offers and partner programmes in alignment with the Sales team.
• Coordinate with Sales and Pre-Sales teams for:
• Product training
• Customer communication
• Campaign offers
• Lead feedback
• Ensure marketing communication is aligned with actual product features, pricing and sales strategy.

10. Project Experience & Customer-Facing Communication

• Coordinate with the Offline/Marketing team for:
• Site branding
• Experience centers
• Sample flats
• Hospitality areas
• Ensure digital communication reflects the actual on-ground customer experience.

11. Analytics, MIS & Performance Reporting

• Prepare campaign-wise and project-wise MIS dashboards and analytical reports.
• Track:
• Impressions & reach
• Engagement
• Website traffic
• Enquiries
• CPL
• Site visits
• Enquiry-to-visit ratio
• Conversion
• ROAS / ROI
• Conduct regular campaign performance reviews and quarterly marketing reviews.
• Provide actionable insights and recommendations for campaign optimization.

12. Budget & Agency Management

• Monitor project-wise digital marketing budgets and spends.
• Track agency performance, deliverables and campaign efficiency.
• Coordinate with agencies and vendors for execution, billing and payments.
• Evaluate performance against agreed KPIs and ROI.
• Manage day-to-day marketing coordination with developers, project teams and key stakeholders.
• Understand client/developer requirements and translate them into actionable digital marketing plans.
• Conduct regular reviews and ensure timely delivery of agreed marketing activities.
• Maintain strong relationships with internal and external stakeholders.

Qualification & Skills

• MBA/PGDM in Marketing preferred.
• 5-7 years of experience in Digital Marketing, preferably within Real Estate, Lifestyle or Premium/Luxury Brands.
• Strong hands-on understanding of Google Ads, Meta Ads, YouTube, digital portals
• Excellent communication, presentation and agency-management skills.
• Strong project-management and coordination abilities.
• Ability to manage multiple projects, agencies and campaigns simultaneously.
• Strong attention to detail with a business and sales-oriented approach.