General Manager / Sr. General Manager - Digital Marketing

Signature Global; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Signature Global seeks a Strategy & Leadership-driven Digital Marketing Lead in Gurugram to define and execute a comprehensive marketing strategy for residential and commercial launches. You will mentor a multi-channel team, manage budgets, and drive ROI across Google Ads, Meta, and programmatic channels.

Lead generation, CRM integration, SEO/SEM, and content strategy will be core focus areas to ensure lead quality, brand consistency, and regulatory compliance for all campaigns.

Qualifications

• Prior experience of Real estate is must.

Responsibilities

• Define and execute the overall digital marketing strategy aligned with sales targets across residential/commercial project launches.
• Lead, mentor, and scale a digital marketing team across channels.
• Own the digital marketing budget and ROI/ROAS across channels.
• Collaborate with sales, CRM, and pre-sales teams to ensure lead quality and conversion alignment.
• Drive lead generation campaigns across Google Ads, Meta, programmatic, and real estate portals.
• Monitor CPL/CPQL and conversion funnels; optimize continuously.
• Manage marketing automation and CRM integration for lead nurturing and drip campaigns.
• Oversee retargeting, lookalike audience building, and audience segmentation strategies.
• Build and strengthen brand positioning across digital platforms.
• Oversee content strategy including microsites, landing pages, video content, virtual tours/3D walkthroughs.
• Manage social media presence, influencer collaborations, and PR-linked digital campaigns.
• Ensure consistent brand messaging across all project launches and RERA-compliant communication.
• Own website strategy, UX optimization, and project landing page performance.
• Drive organic growth through SEO/SEM strategies specific to real estate search behavior.
• Set up dashboards and reporting frameworks (GA4, CRM data) for leadership visibility.
• Use data analytics to forecast trends, buyer behavior, and market demand shifts.
• Plan and execute 360-degree digital go-to-market strategies for new project launches.
• Coordinate with creative/media agencies for campaign execution and vendor management.
• Track competitor digital activity and market positioning within Gurugram/NCR real estate space.
• Liaise with senior leadership/promoters to align digital strategy with business goals.
• Manage relationships with digital agencies, real estate portals, and media partners.
• Ensure compliance with RERA and other regulatory advertising norms in all digital communication.

Job description

Strategy & Leadership

• Define and execute the overall digital marketing strategy aligned with sales targets across residential/commercial project launches
• Lead, mentor, and scale a digital marketing team (performance marketing, content, social media, SEO, marketing automation)
• Own the digital marketing budget and ensure optimal ROI/ROAS across channels
• Collaborate with sales, CRM, and pre-sales teams to ensure lead quality and conversion alignment

Performance Marketing & Lead Generation

• Drive lead generation campaigns across Google Ads, Meta, programmatic, and real estate portals
• Monitor CPL (cost per lead), CPQL (cost per qualified lead), and conversion funnels; optimize continuously
• Manage marketing automation and CRM integration for lead nurturing and drip campaigns
• Oversee retargeting, lookalike audience building, and audience segmentation strategies

Brand & Content

• Build and strengthen brand positioning for Signature Global across digital platforms
• Oversee content strategy project microsites, landing pages, video content, virtual tours/3D walkthroughs
• Manage social media presence, influencer collaborations, and PR-linked digital campaigns
• Ensure consistent brand messaging across all project launches and RERA-compliant communication

Website, SEO & Analytics

• Own website strategy, UX optimization, and project landing page performance
• Drive organic growth through SEO/SEM strategies specific to real estate search behavior
• Set up dashboards and reporting frameworks (GA4, CRM data) for leadership visibility
• Use data analytics to forecast trends, buyer behavior, and market demand shifts

Project Launch & Campaign Management

• Plan and execute 360-degree digital go-to-market strategies for new project launches
• Coordinate with creative/media agencies for campaign execution and vendor management
• Track competitor digital activity and market positioning within Gurugram/NCR real estate space

Stakeholder & Vendor Management

• Liaise with senior leadership/promoters to align digital strategy with business goals
• Manage relationships with digital agencies, real estate portals, and media partners
• Ensure compliance with RERA and other regulatory advertising norms in all digital communication

• Prior experience of Real estate is must.