Marketing -AM/DM

Jindal Realty Ltd.; Sonipat; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Jindal Realty Ltd. in Sonipat is seeking an experienced marketing professional to drive digital lead generation, ATL and BTL campaigns, and CP partner marketing for real estate projects.

You will manage launches, creative oversight, competitive analysis, and on-site marketing at Experience Centers, with KPIs including MQLs, site visits, and ROAS.

Qualifications

• MBA/PGDM in Marketing or equivalent is required.
• 5-8 years of relevant marketing experience in real estate preferred.
• Hands-on experience with 360 marketing, branding, and analytics.

Responsibilities

• Plan and execute digital lead generation campaigns to meet CPL/CPSV targets.
• Manage ATL campaigns (print, outdoor, radio) and BTL activations in key micro-markets.
• Oversee CP marketing, collateral, co-branding, and partner events.
• Lead on-site marketing at Experience Centers and events with KPIs tracking walk-ins and conversions.

Skills

Lead generation

Campaign management

Brand management

Content & creative oversight

Performance marketing

Education

MBA/PGDM in Marketing

Bachelor's degree in any relevant discipline

Job description

Role & responsibilities :

• Digital Lead Generation: Plan and execute performance marketing campaigns (Meta Ads, Google Search/Display, YouTube, and real estate portals like 99acres, Magicbricks, Housing.com) to maintain a targeted Cost Per Lead (CPL) and Cost Per Site Visit (CPSV).
• Traditional Above-The-Line (ATL) Campaigns: Manage print ads (e.g., Times Property), outdoor hoardings/billboards at high-impact locations, print flyers, and radio spots during launch or festive phases.
• Below-The-Line (BTL) & Micro-Market Activations: Execute localized promotionscorporate park kiosks, mall activations, apartment complex tie-ups, and targeted SMS/WhatsApp blast campaigns.
• KPIs: Monthly Qualified Leads (MQLs), Site Visit Count, Conversion Rate from Lead to Site Visit, Average CPL.

2. Brand Management & Campaign Execution

• Project Launches: End-to-end execution of new project soft launches and public launches (brochure creation, walkthrough videos, 3D renders, hoardings, and press releases).
• Content & Creative Oversight: Work with creative, PR, and digital agencies to ensure timely delivery of marketing collateral, social media posts, and pitch decks.
• Competitive Analysis: Track rival developers' pricing, launch offers, and payment schemes in key micro-markets (e.g., NCR, MMR, Bengaluru, Pune) to adjust positioning accordingly.
• KPIs: Adherence to campaign timelines, media share of voice, campaign Return on Ad Spend (ROAS).

3. Channel Partner (CP) Marketing & Enablement

• CP Meet Execution: Organize CP meets, launch events, and broker reward programs to boost active channel participation.
• Marketing Collateral Distribution: Ensure all active CPs have access to updated brochures, price sheets, layout plans, payment plans, and digital kits.
• CP Co-branding Campaigns: Execute co-branded campaigns or localized activations in partnership with top-performing IPCs (International Property Consultants) and localized brokers.
• KPIs: Active CP engagement rates, percentage of total site visits generated via CP channel marketing support.

4. Experience Center & On-Site Marketing

• Experience Center/Sales Lounge Maintenance: Ensure sales offices, sample flats, model apartments, and site entryways adhere strictly to corporate visual merchandising standards.
• Site Branding: Execute site signage, wayfinding boards, fencing graphics, and construction site hoardings.
• Event Management: Organize festive offers, customer appreciation meets, ground-breaking ceremonies, and possession/handover events.
• KPIs: Walk-in experience feedback scores, site-visit-to-booking conversion percentage.

Preferred candidate profile

Qualification: MBA/PGDM in Marketing, Bachelors degree in any relevant discipline preferred.

Experience: 5-8 years of relevant experience in marketing.

preferably in the real estate, infrastructure, or construction industry, with hands-on experience in 360 marketing, branding, campaigns, lead generation, and marketing analytics.