GM Marketing - Real Estate

Aarvi Encon; Mumbai; On-site; INR 7,000,000 - 8,500,000; Full time

Job summary

Aarvi Encon in Mumbai is seeking a senior marketing leader to head launches, GTM strategy, and brand management for large-scale real estate projects. You will oversee end-to-end launch campaigns, plan GTM for residential/commercial assets, and drive events with channel partners to generate market traction.

Responsibilities span digital marketing, lead generation, budgeting and analytics, and agency management, with a focus on delivering premium brand positioning and consistent corporate

Qualifications

• Proven launch experience for large-scale real estate projects in Mumbai/MMR.
• MBA or Masters in Marketing or related field from a reputed institution.
• 12-15+ years of progressive marketing experience with a senior leadership role in real estate development (as per ad).
• Deep knowledge of the Mumbai Metropolitan Region (MMR) real estate market, local consumer behavior, and RERA advertising guidelines.

Responsibilities

• End-to-End Launch Management: spearhead lifecycle of new project launches from pre-launch teaser campaigns to full-scale market rollouts and sustenance campaigns.
• Strategic Planning: develop comprehensive GTM strategies for residential and commercial assets aligning messaging, media mix, and pricing with business objectives.
• Event Execution: orchestrate site launches, experiential events, and channel partner meets to generate market traction.
• Brand Management & Corporate Communications: protect and enhance brand equity across touchpoints; oversee PR initiatives and media relations.
• Digital Marketing & Lead Generation: lead heavy-budget performance marketing across Google, Meta and property portals; optimize funnels and monitor CPL/CPA.
• Budgeting, Analytics & Agency Management: manage annual marketing budget across offline/online channels; identify and manage agencies; track campaign performance and consumer insights.

Skills

Launch expertise

Brand management

Strategic planning

Leadership

Digital marketing

Education

MBA in Marketing

Masters in Business Administration

Job description

Key Responsibilities

Project Launches & Go-To-Market (GTM) Strategy

End-to-End Launch Management: Spearhead the complete lifecycle of new project launches, from pre-launch teaser campaigns and exclusive channel partner previews to full-scale market rollouts and sustenance campaigns.

Strategic Planning: Develop comprehensive GTM strategies for residential and commercial assets, aligning messaging, media mix, and pricing strategies with business objectives.

Event Execution: Orchestrate high-profile site launches, experiential events, and channel partner meets to generate immediate market traction.

Brand Management & Corporate Communications

Enhance and protect us as a brand equity across all touchpoints, ensuring a consistent premium brand voice.

Oversee all corporate communications, public relations (PR) initiatives, and media relations to build corporate credibility and brand recall.

Direct the creation of all marketing collaterals, including brochures, walkthrough videos, 3D renders, site hoardings, and sales center experiences.

Digital Marketing & Lead Generation

Lead digital transformation initiatives, managing heavy-budget performance marketing campaigns across Google, Meta, and premier property portals (e.g., MagicBricks, 99acres).

Optimize marketing funnels to ensure a continuous pipeline of high-intent leads for the sales team while strictly monitoring Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Leverage CRM data and marketing automation tools to nurture leads and improve conversion ratios.

Budgeting, Analytics & Agency Management

Manage the annual marketing budget, ensuring optimal allocation across offline (Print, OOH, Radio) and online channels for maximum ROI.

Identify, onboard, and manage top-tier creative, digital, media-buying, and PR agencies.

Track and report on campaign performance, market trends, competitor activities, and consumer insights to the executive board.

Candidate Profile & Requirements -

Mandatory Requirement

Proven Launch Expertise: Demonstrated, verifiable experience in successfully launching large-scale real estate projects (residential/commercial) in the Mumbai/MMR region.

Qualifications & Experience -

Education: MBA or Masters degree in Marketing, Business Administration, or a related field from a reputed institution.

Experience

12-15+ years of progressive marketing experience, with a minimum of 57 years in a senior leadership role within the real estate developer ecosystem.

Market Knowledge:

Deep understanding of the Mumbai Metropolitan Region (MMR) real estate market, local consumer behavior, and RERA compliance guidelines regarding advertising.

Leadership Skills:

Strong team management abilities, capable of mentoring a diverse team of digital marketers, content creators, and graphic designers.

Agility & Drive

High energy, strategic thinker, and a hands-on executor who thrives in a fast-paced, high-pressure environment.