Asst. Vice President - Digital Marketing

Lavish Buildmart; Gurugram District; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Lavish Buildmart in India is seeking a skilled Digital Marketing leader to shape and execute the digital strategy for multiple real estate projects. You will drive campaigns, budgets and KPI alignment with sales objectives while coordinating with sales and CRM teams to improve lead quality.

The role covers performance marketing across Google and Meta, SEO/SEM, website optimization, social media, and brand building.

Qualifications

• Experience in digital marketing within the real estate industry.
• Proven experience with performance marketing and lead generation.
• Experience managing multiple real estate projects and large budgets.
• Strong understanding of the digital funnel from lead to sales.
• Experience with Google Ads, Meta Ads, SEO/SEM, social media, analytics, and marketing automation.
• Strong stakeholder management and communication skills.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Lead performance marketing across Google, Meta, and other platforms.
• Drive lead generation and optimize CPL, CAC, and conversions.
• Manage project/digital campaigns for launches and campaigns.
• Own SEO/SEM and website performance improvements.
• Plan media budgets and ensure ROI.
• Oversee social media and brand building activities.

Skills

Digital marketing

Performance marketing

SEO/SEM

Social media

Lead generation

Google Ads

Meta Ads

Marketing automation

Analytics

Budget management

Stakeholder management

Project management

Job description

Role & responsibilities

1. Digital Marketing Strategy

• Develop and execute the overall digital marketing strategy aligned with business, brand and project sales objectives.
• Build digital strategies for new project launches, ongoing projects, inventory liquidation and brand campaigns.
• Define digital customer acquisition strategy across different customer segments and geographies.
• Develop annual and project-wise digital marketing plans, budgets and KPIs.
• Identify emerging digital platforms, technologies and consumer trends relevant to the real estate industry.

2. Performance Marketing & Lead Generation

• Lead performance marketing across Google, Meta and other relevant digital platforms.
• Drive high-quality leads for real estate projects while optimizing CPL, CPQL, CAC and conversion rates.
• Develop and manage performance campaigns across the complete funnel awareness, consideration, lead generation, retargeting and conversion.
• Optimize campaign performance through continuous testing of audience segments, creatives, landing pages, keywords and bidding strategies.
• Work closely with the Sales and CRM teams to improve lead quality and lead-to-booking conversion.
• Establish campaign-level ROI and revenue attribution mechanisms.

3. Project / Property Digital Marketing

• Develop digital marketing strategies for individual real estate projects based on project positioning, target audience, location and sales objectives.
• Drive digital campaigns for project launches, pre-launches, inventory campaigns and special sales initiatives.
• Create differentiated digital communication for luxury, premium, mid-segment and commercial real estate projects.
• Manage digital presence across project websites, microsites, landing pages, social media and property portals.
• Ensure consistency of project messaging across all digital touchpoints.

4. Media Planning & Budget Management

• Own digital media planning and budget allocation across projects and channels.
• Manage significant digital media spends with a strong focus on ROI and cost efficiency.
• Evaluate performance of digital channels and reallocate budgets based on business outcomes.
• Manage digital agencies, media agencies, creative agencies and technology partners.
• Negotiate commercial terms and ensure effective utilization of marketing budgets.

5. SEO, SEM & Website Performance

• Drive SEO and SEM strategy to improve organic visibility and qualified traffic.
• Optimize project and corporate websites for search, user experience and lead conversion.
• Monitor website traffic, engagement, bounce rates, conversion rates and lead journeys.
• Work with technology teams to improve website speed, UX/UI, tracking and conversion performance.
• Develop effective landing-page strategies for campaigns and project launches.

6. Social Media & Brand Building

• Develop and execute social media strategy across relevant platforms.
• Build strong digital visibility and engagement for the corporate brand and individual projects.
• Manage content calendars, campaigns, influencer collaborations and digital activations.
• Leverage social media for brand storytelling, project launches, customer engagement and reputation building.
• Monitor digital sentiment, online reputation and competitor activity.

Preferred candidate profile

• 1218 years of overall experience, preferably with substantial experience in digital marketing within the real estate industry.
• Proven experience in handling digital marketing for a real estate developer / property company / Any other Industry.
• Strong experience in performance marketing, lead generation and digital media management.
• Experience handling multiple real estate projects and significant digital marketing budgets.
• Strong understanding of the complete digital funnel from lead generation to sales conversion.
• Experience in Google Ads, Meta Ads, SEO/SEM, social media, analytics and marketing automation.
• Strong commercial and analytical orientation with the ability to link marketing activities to business outcomes.
• Experience managing digital agencies and large cross-functional teams.
• Strong stakeholder management and communication skills.
• Experience presenting digital performance and strategy to senior management.