Senior Marketing Executive, Performance Marketing

Iq-eq; Hyderabad; On-site; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Competitive total rewards package

Internet allowance

Food allowance

Health insurance

Group term life insurance

Personal accident insurance

Transportation allowance

Shift allowance

Paid time off

Job summary

IQ-EQ in Hyderabad is seeking a Senior Marketing Executive, Performance Marketing to drive digital campaigns across LinkedIn, Google Ads, and Display. You will optimize CTR, CPC and conversions, and ensure robust tracking using GA4 and GTM.

Collaborating with design and content teams, you will craft effective ad messaging that aligns with brand standards and business goals. This role offers a competitive rewards package and comprehensive health coverage.

Responsibilities

• Plan, execute, and optimise digital advertising campaigns across LinkedIn, Google Ads and Display.
• Monitor and improve key metrics like CTR, CPC and conversions through audience direction and keyword research.
• Ensure end-to-end campaign tracking with GA4 and GTM for data-driven decisions.
• Collaborate with design and content teams to deliver compelling ad creatives aligned with brand and objectives.
• Stay updated on best practices and share knowledge; provide operational support as needed.

Tools

GA4

GTM

Job description

The Senior Marketing Executive, Performance Marketing role offers an opportunity to make a meaningful impact within IQ-EQ's global marketing function. Working across a diverse portfolio of digital initiatives, you'll help ensure marketing investment delivers strong business outcomes through a combination of strategic thinking, analytical rigour and effective cross-functional collaboration. This is an excellent opportunity for a marketing professional looking to deepen their expertise within a global, growth-focused organisation.

What you'll do

• You'll support the planning, execution, and optimisation of digital advertising campaigns across LinkedIn, Google Ads, and Display platforms, ensuring alignment with campaign objectives and performance goals.
• You'll manage campaign performance by monitoring and improving key metrics such as CTR, CPC, and conversion rates through audience segmentation, keyword research, forecasting, and campaign structure optimisation.
• You'll ensure accurate end-to-end campaign tracking and data-driven decision-making using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• You'll collaborate with design and content teams to deliver compelling ad creative and messaging that align with brand standards, marketing objectives, and target audiences.
• You'll stay up to date with digital marketing best practices, provide recommendations for continuous improvement, foster knowledge sharing within the marketing team, and offer operational support and guidance as needed.

What we offer

• Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
• Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
• Allowances & Support: Transportation/transport allowance and shift allowance.
• Paid Time Off: Generous leave policy to support work–life balance.