Performance Marketing Specialist

DevX; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Career growth opportunities

Collaborative work culture

Exposure to large enterprises

Job summary

A leading coworking brand in India is seeking a Performance Marketing Specialist to drive their digital advertising strategy. You will be responsible for enhancing brand presence, optimizing ad performance, and generating leads across various platforms like Google, Meta, and LinkedIn. The ideal candidate is data-driven and creative, with a focus on innovative ad solutions. Competitive salary and great growth opportunities are offered.

Responsibilities

• Develop, execute, and optimize advertising campaigns across Google, Meta, LinkedIn and Native Ad tools.
• Monitor and analyze campaign performance, providing actionable insights.
• Conduct thorough keyword and competitor research.
• Develop and manage budget and bid strategies.
• Create and refine target audiences for campaigns.
• Procure and oversee the creation of compelling ad copies and creatives.
• Ensure seamless integration of GTM and conversion tracking.
• Generate and present detailed reports on campaign performance.
• Implement remarketing strategies and utilize bidding automation tools.

Job description

As a Performance Marketing Specialist, you will be at the forefront of driving DevX’s digital advertising strategy across multiple platforms. Your primary goal will be to enhance our brand presence, optimize ad performance, and generate high-quality leads. You will be responsible for planning, executing, and analyzing advertising campaigns on Google, Meta, and LinkedIn to ensure maximum ROI. If you are passionate about leveraging data-driven strategies and have a knack for innovative ad solutions, we invite you to join our team and help us achieve our ambitious growth targets.

Job Responsibilities:

• Campaign Management: Develop, execute, and optimize advertising campaigns across Google, Meta, LinkedIn and Native Ad tools (Taboola, etc.) to drive brand awareness and lead generation.
• Performance Analysis: Monitor and analyze campaign performance, providing actionable insights to enhance ROI and achieve marketing objectives.
• Keyword and Competitor Research: Conduct thorough keyword and competitor research to inform campaign strategies and ensure competitiveness in the digital landscape.
• Budget & Bid Strategy: Develop and manage budget and bid strategies to maximize ad spend efficiency and campaign effectiveness.
• Audience Building: Create and refine target audiences for campaigns, leveraging data and insights to reach the most relevant and high-converting segments.
• Ad Copy and Creatives: Procure and oversee the creation of compelling ad copies and creatives to engage target audiences and drive conversions.
• Integration and Setup: Ensure seamless integration of GTM, conversion tracking, and other necessary tools to measure and optimize campaign performance.
• Reporting: Generate and present detailed reports on campaign performance, providing insights and recommendations for continuous improvement.
• Remarketing and Automation: Implement remarketing strategies and utilize bidding automation tools to enhance campaign efficiency and reach.

What We Offer

• Competitive salary with lucrative performance-based incentives.
• Opportunity to work with one of India’s leading coworking brands.
• Clear career growth pathways within DevX.
• Dynamic, collaborative, and growth-oriented work culture.
• Exposure to large enterprises, global companies, and high-impact deals.