Senior Marketing Executive, Digital Channels

Iq-eq; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive compensation package

Health & Life Insurance

Transportation allowance

Paid time off

Job summary

IQ-EQ is seeking a curious digital marketer to optimize campaigns, manage the WordPress site, and improve CRM data integrity. You’ll work with developers and marketing teams to implement updates, run analyses, and enhance user experiences.

The role emphasizes data-driven decision making, collaboration, and global impact across campaigns. Join a fast-paced team focusing on growth and measurable results.

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Familiarity with HubSpot and CRM data hygiene.
• Ability to collaborate with developers and marketing teams.

Responsibilities

• Support digital campaign setup, execution, optimisation, and performance reporting within HubSpot.
• Maintain CRM data integrity through data hygiene, audience segmentation, lead scoring, and marketing automation enhancements.
• Collaborate with cross-functional marketing teams and external developers to implement campaign updates, website enhancements, system integrations, content changes, and technical fixes.
• Manage and optimize the IQ-EQ WordPress website, ensuring brand consistency, seamless user experience, and alignment with business growth objectives.
• Monitor website analytics, conversion performance, and technical SEO health, identifying opportunities to improve organic traffic, user engagement, and conversion rates.

Skills

Data-driven marketing

Campaign optimization

Cross-functional collaboration

Analytics

Tools

HubSpot

WordPress

Marketing automation

SEO tools

Job description

Behind every successful marketing campaign is a digital ecosystem that enables audiences to discover, engage and convert. We're looking for a curious and proactive digital marketer who enjoys improving processes, enhancing user experiences and leveraging technology to drive better results. If you thrive in a fast-paced environment where data, innovation and collaboration come together, this is an excellent opportunity to make a meaningful impact on a global scale.

What you’ll do

• You'll support digital campaign setup, execution, optimisation, and performance reporting within HubSpot, ensuring accurate lead tracking and campaign effectiveness.
• You'll maintain CRM data integrity through data hygiene, audience segmentation, lead scoring, and marketing automation enhancements to improve lead nurturing outcomes.
• You'll collaborate with cross-functional marketing teams and external developers to implement campaign updates, website enhancements, system integrations, content changes, and technical fixes.
• You'll manage and optimize the IQ-EQ WordPress website, ensuring brand consistency, seamless user experience, and alignment with business growth objectives.
• You'll monitor website analytics, conversion performance, and technical SEO health, identifying opportunities to improve organic traffic, user engagement, and conversion rates.

What we offer

• Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
• Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
• Allowances & Support: Transportation/transport allowance and shift allowance.
• Paid Time Off: Generous leave policy to support work–life balance.