Performance Marketing Executive- Eyantra Ventures Ltd

Zoho; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Eyantra Ventures Limited is seeking a dynamic Performance Marketing Executive to lead digital advertising strategies aimed at high‑quality lead generation and revenue growth. You will manage multi‑channel campaigns, optimize spend using GA4 insights, and drive conversions while collaborating with sales and creative teams.

The role emphasizes data-driven decision making, campaign testing, and budget stewardship to improve CPL, CPA, ROAS, and overall ROI across Google Ads, Meta, and LinkedIn

Qualifications

• 1–2 years of practical experience in performance or digital marketing.
• Proficiency with Google Ads and Meta Ads platforms.
• Strong understanding of lead generation and conversion campaigns.
• Experience with Google Analytics/GA4 and campaign tracking setups.
• Solid knowledge of marketing metrics (CPL, CPA, CTR, CPC, ROAS, ROI).
• Awareness of SEO basics, landing page optimization, and remarketing.
• Analytical mindset with ability to interpret data.
• Strong Excel/Google Sheets skills and data management.

Responsibilities

• Design, launch, and refine paid campaigns on Google, Meta, and LinkedIn.
• Drive lead generation, conversions, and overall ROI improvements.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Build campaign frameworks, set budgets, and adjust bidding strategies.
• Track KPIs (CPL, CPA, CTR, CPC, ROAS, ROI) and optimize spend.
• Collaborate with creative/content teams for ad visuals and landing pages.
• Set up and oversee conversion tracking, pixels, and UTM parameters.
• Generate performance reports and provide strategic recommendations.
• Run A/B tests on creatives, copy, landing pages, and audiences.
• Monitor competition and emerging marketing channels.
• Manage marketing budgets and align with sales for lead quality.

Skills

Lead generation

Campaign optimization

Data analysis

Cross-functional collaboration

Decision making based on data

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4/Google Analytics

Excel/Sheets

Job description

Performance Marketing Executive- Eyantra Ventures Ltd

eYantra Ventures Limited seeks a dynamic Performance Marketing Executive to lead the strategy, implementation, and refinement of digital advertising initiatives. This pivotal role focuses on generating high-quality leads, expanding customer bases, increasing web traffic, and driving revenue through data-driven campaign management. The successful candidate will leverage expertise in digital ad ecosystems and analytics to optimize spend and maximize return on investment across various channels.

Key Responsibilities

• Design, launch, and refine paid marketing campaigns utilizing platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
  
• Oversee initiatives aimed at lead generation, conversion enhancement, customer acquisition, and overall ROI improvement.
  
• Perform comprehensive keyword research, audience segmentation, competitive analysis, and strategic planning.
  
• Build campaign frameworks, craft compelling ad copy, define audience targets, allocate budgets, and adjust bidding tactics.
  
• Track and evaluate critical performance indicators including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Cost Per Click (CPC), conversion rates, Return on Ad Spend (ROAS), and ROI.
  
• Implement continuous optimization strategies based on data insights to elevate lead quality and lower acquisition expenses.
  
• Collaborate with creative and content departments to produce effective ad visuals, landing pages, and promotional materials.
  
• Configure and oversee conversion tracking mechanisms, pixels, UTM parameters, and attribution models.
  
• Utilize tools like Google Analytics/GA4 and advertising managers to assess campaign efficacy.
  
• Generate detailed performance reports and deliver strategic recommendations to leadership.
  
• Execute A/B testing on creatives, copy, landing pages, and audience segments to determine best-performing strategies.
  
• Keep abreast of competitor movements, industry shifts, and new marketing avenues.
  
• Administer marketing budgets to ensure financial targets are met without overspending.
  
• Partner with the sales department to align on lead quality and enhance the marketing-to-sales conversion funnel.
  
• Facilitate remarketing efforts and broader customer acquisition programs.
  

Required Skills

• Possess 1–2 years of practical experience in performance or digital marketing roles.
  
• Demonstrate proficiency with Google Ads and Meta Ads platforms.
  
• Show a clear grasp of strategies for lead generation and conversion-centric campaigns.
  
• Maintain strong competency in Google Analytics/GA4 and campaign tracking setups.
  
• Exhibit a solid command of digital marketing metrics including CPL, CPA, CTR, CPC, ROAS, ROI, and conversion rates.
  
• Understand foundational concepts of SEO, landing page optimization, remarketing, and conversion rate optimization.
  
• Display robust analytical abilities and the capacity to interpret complex data sets.
  
• Be proficient in MS Excel and Google Sheets for data management.
  
• Make decisions grounded in data analysis and campaign performance.
  
• Communicate effectively and coordinate seamlessly with cross-functional teams.
  
• Maintain a high level of attention to detail and demonstrate eagerness to master emerging marketing technologies.
  

Preferred Qualifications

• Hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
  
• Possess certifications from Google Ads or Meta, which would be advantageous.
  
• Previous experience in B2B, e-commerce, corporate gifting, or lead-generation sectors is highly desirable.
  

Key Performance Indicators (KPIs)

• Volume of qualified leads generated
  
• Overall conversion rate
  
• Customer Acquisition Cost (CAC)
  
• Return on Ad Spend (ROAS) and Return on Investment (ROI)
  
• Revenue contribution from campaigns
  
• Lead quality and sales conversion efficiency
  
• Website traffic volume and user engagement levels