Senior Marketing Associate

Lansum Enpoint Developers; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lansum Enpoint Developers in Hyderabad seeks a Senior Marketing Associate to drive lead generation and campaign performance. You will manage hands-on digital marketing, coordinate with agencies, and analyze campaigns to deliver measurable business results.

The role requires strong analytical skills, familiarity with GA4 and ad platforms, and the ability to collaborate with Sales and Management teams to improve conversions and brand initiatives.

Qualifications

• 25 years of marketing experience, preferably with exposure to digital or performance marketing.
• Familiarity with Google Ads and Meta Ads.
• Strong analytical skills with proficiency in Excel and digital marketing tools.
• Excellent written and verbal communication skills with ability to coordinate across teams and agencies.
• Proactive, detail-oriented approach with the ability to take ownership and deliver results.

Responsibilities

• Digital Campaigns: Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other platforms to generate quality leads.
• Performance & Analytics: Monitor budgets, CPL, conversions, and lead quality using GA4, Meta Pixel, CRM data, and analytics tools.
• Sales Alignment: Work with Sales to improve lead quality, site visits, and customer conversions.
• Creative & Content: Develop campaign briefs, ad copy, social content and other marketing communications.
• Agency Coordination: Manage creative agencies and vendors for timely execution.
• Brand & Marketing Initiatives: Support branding, offline campaigns, testimonials, and influencer collaborations.
• Reporting & Research: Track performance, study competitors and market trends, and suggest improvements.

Skills

Digital marketing

Campaign analysis

Lead generation

Cross-functional collaboration

Agency coordination

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Meta Pixel

Excel

CRM

Job description

Senior Marketing Associate

Location: Kokapet, Hyderabad

Experience: 25 years

Employment: Full-time

Reporting to: President & CEO

About the Role

We are looking for a proactive, analytically minded marketing professional to drive lead generation, improve campaign performance, and support broader marketing initiatives. The role combines hands‑on digital marketing, agency coordination, campaign analysis, and creative execution, working closely with the Sales and Management teams to deliver measurable business results.

Key Responsibilities

• Digital Campaigns: Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to generate quality leads.
• Performance & Analytics: Monitor campaign budgets, CPL, conversions, and lead quality. Use GA4, Meta Pixel, CRM data, and other analytics tools to identify opportunities for improvement.
• Sales Alignment: Work closely with the Sales team to improve lead quality, site visits, and customer conversions.
• Creative & Content: Develop campaign briefs, advertising copy, social media content, and other marketing communications.
• Agency Coordination: Manage creative agencies, digital consultants, and vendors to ensure effective and timely execution.
• Brand & Marketing Initiatives: Support branding, offline campaigns, customer testimonials, influencer collaborations, and other marketing activities.
• Reporting & Research: Track campaign performance, study competitors and market trends, and recommend actionable improvements.

Candidate Profile

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 25 years of marketing experience, preferably with exposure to digital or performance marketing.
• Familiarity with Google Ads, Meta Ads, audience targeting, conversion tracking, and campaign optimization.
• Strong analytical skills, with proficiency in Excel and digital marketing tools.
• Excellent written and verbal communication skills, with the ability to coordinate across teams and agencies.
• A proactive, detail-oriented approach with the ability to take ownership and deliver results.

Preferred

Experience in real estate, high-value products or services, or lead-generation-driven businesses.