Senior Marketing and Digital Manager

SPR India; Chennai; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

SPR India is seeking an experienced Senior Manager Digital Marketing to lead digital marketing initiatives across its real estate, commercial, retail, and mall business verticals. The role involves developing and executing digital strategies, driving brand visibility, generating qualified leads, and optimizing marketing performance.

The ideal candidate will excel in campaign management, analytics, lead generation, and team leadership, with expertise in SEO/SEM, GA4, GTM, and CRM integration.

Qualifications

• Bachelor's degree in Marketing or related field.
• MBA in Marketing is a plus.
• Experience in leading digital marketing teams.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, etc.
• Drive qualified lead generation for real estate, commercial, retail, and mall marketing.
• Manage budgets, campaign performance, ROI, and cost-per-lead metrics.
• Lead SEO, SEM, website optimization, content marketing, and online reputation management.
• Develop digital campaigns for brand awareness, project launches, customer acquisition, and footfall generation.
• Collaborate with sales, leasing, CRM, branding, and creative teams to meet targets.
• Monitor website traffic, conversion rates, lead quality, and campaign effectiveness using GA4, GTM, and analytics tools.
• Drive social media strategy, content planning, audience engagement, and digital brand positioning.
• Coordinate with agencies, media partners, vendors, and internal stakeholders.
• Implement remarketing, marketing automation, CRM integration, and lead-nurturing strategies.
• Prepare performance reports, dashboards, and actionable recommendations for management.
• Lead and mentor the digital marketing team, ensuring timely execution and continuous improvement.
• Stay updated on digital marketing trends and industry best practices.

Skills

Performance Marketing

Google Ads

SEO

Lead Generation

Social Media

GA4

CRM Integration

Budget Management

Campaign Planning

Team Leadership

Analytics & Dashboards

Education

Bachelor's degree in Marketing

MBA in Marketing

Tools

GA4

Google Tag Manager

Marketing Automation

Job description

Job Summary:-

SPR India is looking for an experienced and result-oriented Senior Manager Digital Marketing to lead digital marketing initiatives across its real estate, commercial, retail, and mall business verticals. The candidate will be responsible for developing and executing digital strategies, driving brand visibility, generating qualified leads, optimizing marketing performance, and strengthening the company's digital presence across platforms.

The ideal candidate should have strong expertise in digital campaign management, performance marketing, lead generation, analytics, and team leadership,

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant digital platforms.
• Drive qualified lead generation for residential real estate, commercial leasing, retail, and mall marketing initiatives.
• Manage digital marketing budgets, campaign performance, ROI, and cost-per-lead metrics.
• Lead SEO, SEM, website optimization, content marketing, and online reputation management initiatives.
• Develop effective digital campaigns for brand awareness, project launches, customer acquisition, and footfall generation.
• Collaborate with sales, leasing, CRM, branding, and creative teams to achieve business targets.
• Monitor website traffic, conversion rates, lead quality, and campaign effectiveness using GA4, Google Tag Manager, and relevant analytics tools.
• Drive social media strategy, content planning, audience engagement, and digital brand positioning.
• Coordinate with digital agencies, media partners, vendors, and internal stakeholders.
• Implement remarketing, marketing automation, CRM integration, and lead-nurturing strategies.
• Prepare periodic performance reports, campaign dashboards, and actionable recommendations for management.
• Lead and mentor the digital marketing team, ensuring timely execution and continuous performance improvement.
• Stay updated on digital marketing trends, emerging technologies, competitor activities, and industry best practices.

Required Skills

• Performance Marketing and Paid Media Management
• Google Ads and Meta Ads
• SEO, SEM, and Website Analytics
• Lead Generation and Conversion Optimization
• Social Media Marketing and Content Strategy
• Google Analytics 4 (GA4) and Google Tag Manager
• Marketing Automation and CRM Integration
• Budget Management and ROI Optimization
• Digital Campaign Planning and Execution
• Team Leadership and Agency Management
• Data Analysis, Reporting, and Marketing Dashboards

Educational Qualification

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. An MBA or relevant postgraduate qualification in Marketing will be an added advantage.

Experience Requirements

• 8 to 12 plus years of overall experience in digital marketing.
• Strong experience managing performance marketing campaigns and digital marketing budgets.
• Proven track record in lead generation, campaign optimization, and measurable business outcomes.
• Experience in real estate, commercial property, retail, mall operations, or a related industry is preferred.
• Prior experience managing teams, agencies, and multiple marketing campaigns is desirable.