Digital Marketing Executive / Manager

Sri Nainika Properties; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Sri Nainika Properties is seeking a Digital Marketing Professional to lead online branding and high-intent lead generation for residential and commercial projects in Hyderabad. You will plan, execute, and optimize campaigns across Google Ads, Meta, and property portals, while coordinating with sales and CRM systems.

The role requires 2–4 years of hands-on experience in real estate marketing, strong analytics, and the ability to deliver cost-effective leads.

Qualifications

• 2 to 4 years of hands-on digital marketing experience, preferably in real estate, infrastructure, or prop tech.
• Bachelor's degree in Marketing, Communications, or related field.
• Strong command of Google Ads Manager, Meta Business Suite, and Google Analytics.

Responsibilities

• Plan and manage high-performance paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Run targeted lead-generation campaigns for property launches, open houses, and offers.
• Optimize Cost Per Lead (CPL) and track conversion metrics daily.
• Manage property portal listings on Magicbricks, 99acres, Housing.com.
• Execute on-page and off-page SEO to improve local visibility for real estate keywords.
• Oversee blog content, landing pages, and email workflows to nurture buyers.
• Coordinate with designers to create walk-through reels and ad creatives.
• Maintain social profiles on Instagram, Facebook, and LinkedIn.

Skills

Google Ads Manager

Meta Business Suite

Google Analytics

CRM integration

CRM software

Lead generation

Landing page optimization

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Instapage

Unbounce

WordPress

CRM software

Job description

Job Summary

We are looking for a result-driven Digital Marketing Professional to spearhead our online branding and lead generation campaigns. You will plan, execute, and optimize digital marketing strategies tailored to property launches, ongoing residential developments, and commercial spaces. The ideal candidate understands the real estate buyers journey, local market dynamics (such as the booming corridors in and around Hyderabad), and how to deliver cost-effective, high-intent leads to the sales team.

Key Responsibilities

Lead Generation & Paid Advertising (PPC)

• Plan and manage high-performance paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Run targeted lead-generation campaigns for new property launches, open houses, and special offers.
• Optimize Cost Per Lead (CPL) and track conversion metrics daily.

• Manage property portal listings and performance on platforms like Magicbricks, 99acres, and Housing.com.

Search Engine Optimization (SEO) & Content

• Execute on-page and off-page SEO strategies to improve organic visibility for local real estate keywords.
• Oversee blog content, landing page copy, and email marketing workflows to nurture prospective buyers.
• Coordinate with graphic designers and video editors to create engaging walk-through reels, project teaser videos, and ad creatives.

Social Media & Brand Management

• Maintain active, professional profiles across Instagram, Facebook, and LinkedIn.
• Showcase customer testimonials, construction milestone updates, and neighborhood spotlights to build trust.

Analytics & Sales Coordination

• Set up tracking mechanisms using Google Analytics, Meta Pixel, and Search Console.
• Integrate landing pages and social lead forms directly with the company CRM.
• Analyze weekly/monthly performance dashboards (CPL, ROI, conversion quality) and present insights to management.
• Coordinate regularly with the pre-sales/sales team to evaluate lead quality and refine targeting criteria. [1, 2]

Requirements & Skills

• 2 to 4 years of hands-on digital marketing experience, preferably within real estate, infrastructure, or property tech.

• Strong command over Google Ads Manager, Meta Business Suite, and Google Analytics.
• Familiarity with landing page builders (Instapage, Unbounce, or WordPress) and CRM integration.
• Excellent analytical mindset with a strong grasp of performance metrics (CPL, CPA, ROI).
• Bachelor's degree in Marketing, Communications, or a related field.