Marketing Executive

Jain International Trade Organisation - India; Thane; On-site; INR 500,000 - 750,000; Full time

Job summary

Sainath Developers-The House of Kataria in Thane is seeking a Marketing Executive to manage digital campaigns for residential and commercial real estate projects. The role focuses on lead generation, campaign performance, and achieving business results.

You will collaborate with Sales, CRM, Design, Content teams, and external agencies, leveraging AI-powered tools to improve planning and automation. Responsibilities include managing campaigns across Google/Meta/YouTube and portals like 99acres,

Qualifications

• 2–3 years of experience in digital/performance marketing.
• Experience managing campaigns across multiple platforms.
• Familiarity with AI-powered tools for marketing automation.

Responsibilities

• Plan and manage paid campaigns across Google, Meta, YouTube and real estate portals.
• Develop audience segmentation, geo-targeting and retargeting strategies.
• Monitor lead quality and optimize CPL, CPA, ROI, and ROAS.
• Coordinate with Sales, CRM, Design, Content teams and external agencies.
• Track performance using GA4, GTM, Pixel, UTM, and dashboards.

Skills

Digital / Performance Marketing

Lead generation

Campaign optimization

Tools

Google Ads

Meta Ads

YouTube Ads

GA4

GTM

CRM

Excel

Google Sheets

Job description

Sainath Developers-The House of Kataria • Thane • Posted about 20 hours ago • Updated about 20 hours ago

Job Type: FullTimePermanent

Location: Thane

Work Mode: Onsite

Experience: MidLevel

Travel Requirements:

Skills:

Experience: 2–3 years in Digital / Performance Marketing We are looking for a Marketing Executive to manage and support digital marketing campaigns for our residential and commercial real estate projects. The role will focus on generating quality leads, improving campaign performance, and achieving business results.The candidate will work closely with the *Sales, CRM, Design, Content teams, and external agencies/vendors. The role will also involve using **AI-powered tools* to improve campaign planning, analysis, automation, and overall marketing efficiency.Key ResponsibilitiesPerformance Marketing & Lead Generation Plan and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and relevant real estate portals such as 99acres, Magic Bricks, and Housing.com. Manage the complete campaign lifecycle, from planning and targeting to lead generation, tracking, optimization, and reporting. Develop effective audience segmentation, geo-targeting, remarketing, and retargeting strategies based on project location, buyer profile, and customer intent. Monitor lead quality and coordinate with the CRM and Sales teams to understand lead performance and support improvements in lead-to-site-visit and conversion rates. Optimize campaigns to achieve efficient Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Investment (ROI), and Return on Ad Spend (ROAS).Campaign Optimization & Budget Management Assist in managing and optimizing digital media budgets based on campaign performance and business requirements. Conduct A/B testing of creatives, ad copies, landing pages, audiences, and CTAs. Coordinate with internal and external creative teams to develop effective advertisements and campaign assets. Identify performance gaps and recommend actions to improve campaign efficiency and conversion rates.AI & Marketing Technology Use AI and Generative AI tools for audience research, keyword research, ad-copy development, creative ideation,

Responsibilities

Manage digital marketing campaigns across Google Ads, Meta, YouTube, 99acres, MagicBricks, Housing.com.Handle complete campaign lifecycle from planning to execution, tracking, optimization, and reporting.Generate and improve quality leads for real estate projects.Develop audience targeting, geo-targeting, remarketing, and retargeting strategies.Monitor lead quality and conversion performance with Sales and CRM teams.Optimize campaigns for CPL, CPA, ROI, and ROAS.Manage and optimize digital marketing budgets.Conduct A/B testing of creatives, ad copies, landing pages, audiences, and CTAs.Coordinate with Design, Content, Sales, CRM teams, and external agencies.Use AI and Generative AI tools for research, ad-copy creation, creative ideas, analysis, reporting, and optimization.Track performance using GA4, Google Tag Manager, Meta Pixel, UTM tracking, CRM, Excel, and Google Sheets.Prepare regular campaign performance and KPI reports.Analyze campaign and CRM data and provide actionable insights.Monitor competitor campaigns, offers, communication, and online presence.Identify new digital marketing channels and lead-generation opportunities.Stay updated with AI tools, advertising platforms, and real estate digital marketing trends.