Head of Digital

SPR India; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

SPR City, Market of India, Chennai, seeks Head of Digital Marketing to lead the entire digital marketing function for a premier commercial destination. You will drive brand visibility, lead generation, retail leasing inquiries, and digital sales strategy across all online channels.

The role requires strong leadership, strategic thinking, and hands-on performance marketing experience in large-scale retail or marketplace projects, with 12–15 years in marketing and an MBA preferred.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Media, or related field.
• MBA in Marketing is preferred with 12 to 15 years preferred
• Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

Responsibilities

• Develop and execute end-to-end digital marketing strategies aligned with business goals.
• Create annual and quarterly marketing plans for lead generation, leasing, branding, and sales campaigns.
• Build strong digital presence for Markets of India & SPR City across all platforms.

Skills

Meta Ads

Google Ads

LinkedIn Marketing

SEO

SEM

Performance Marketing

Email Marketing

Lead Generation

Social Media Marketing

Influencer Marketing

Brand Management

Marketing Automation

Education

Bachelor’s Degree in Marketing or related field

MBA in Marketing

Tools

Google Analytics

Meta Business Suite

Search Console

Job description

Market of India at SPR City is looking for an experienced and result-oriented Head of Digital Marketing to lead the complete digital marketing function for one of India’s largest commercial marketplace and retail destinations.

The candidate will be responsible for driving brand awareness, lead generation, footfall growth, retail leasing inquiries, campaign performance, and digital sales strategy across all online platforms. The role requires strong leadership capabilities, strategic thinking, performance marketing expertise, and hands-on execution experience in commercial real estate, malls, retail, or large-scale marketplace projects.

Key Responsibilities

• Develop and execute end-to-end digital marketing strategies aligned with business goals.
• Create annual and quarterly marketing plans for lead generation, leasing, branding, and sales campaigns.
• Build strong digital presence for Markets of India & SPR City across all platforms.

Performance Marketing

Plan, execute, and optimize campaigns on:

• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• YouTube Campaigns
• Programmatic Ads
• Display & Remarketing Campaigns
• Manage campaign budgets and maximize ROI, CPL, and conversion rates.
• Drive quality lead generation for:
• Commercial leasing
• Marketplace promotions
• Events & activations
• Generate high-quality B2B and B2C leads through digital channels.
• Coordinate with leasing and sales teams to improve lead conversion.
• Create funnel-based marketing strategies to achieve sales targets.
• Monitor CRM integrations and lead tracking systems.

Brand Building & Online Presence

• Build strong brand awareness digitally for Markets of India and SPR City.
• Lead social media strategy, influencer collaborations, online PR, and content marketing.
• Improve website traffic, engagement, and search visibility through SEO & SEM.
• Ensure consistent brand communication across all digital touchpoints.

Team Management

• Lead and manage the digital marketing team, agencies, designers, content creators, and vendors.
• Set KPIs and monitor team performance.
• Train and mentor junior marketing team members.

Analytics & Reporting

• Analyse campaign performance using:
• Google Analytics
• Meta Business Suite
• Search Console
• Prepare weekly and monthly performance reports for management.
• Use data-driven insights to improve campaign effectiveness.
• Oversee website updates, landing pages, SEO optimization, and marketing automation.
• Ensure proper tracking pixels, analytics setup, and conversion tracking.
• Coordinate with developers and tech teams for digital improvements.

Core Skills

Strong expertise in:

• Meta Ads
• Google Ads
• LinkedIn Marketing
• SEO & SEM
• Performance Marketing
• Email Marketing
• Lead Generation
• Social Media Marketing
• Influencer Marketing
• Brand Management
• Marketing Automation

Technical Skills

• Google Analytics
• CRM Tools
• Data Analytics & Reporting
• Marketing Funnel Optimization
• Conversion Rate Optimization (CRO)

Leadership Skills

• Team handling and leadership
• Strategic planning
• Budget management
• Communication and presentation skills
• Problem-solving and decision-making abilities

Preferred Industry Experience

Candidates with experience in the following industries will be preferred:

• Shopping Malls
• Retail Leasing
• Marketplace Development
• Large Retail Projects

Qualification

Bachelor’s Degree in Marketing, Business Administration, Media, or related field.

MBA in Marketing is preferred with 12 to 15 years preferred

Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

What We Are Looking For

• A highly creative and performance-driven marketing leader.
• Someone who can build strong digital visibility and generate business growth through innovative campaigns.
• A professional capable of leading digital transformation for a landmark commercial real estate destination.