Senior Manager - Sales - Tile Adhesive - Bengaluru

Magicrete Building Solutions Pvt. ltd.; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Magicrete Building Solutions Pvt. ltd. in Mumbai seeks a Senior Manager – Sales & Marketing to lead the Tile Adhesives business across the region, owning market development, channel expansion, project sales, and specification generation.

You will build a dealer-distributor network and drive revenue growth through strategic collaborations. The role involves building a high-performing sales team, developing annual plans, and coordinating with Marketing, Supply Chain, and Finance to ensure

Qualifications

• Bachelor’s degree in engineering, Marketing, Business Management, or a related discipline.
• MBA (Marketing) will be preferred.

Responsibilities

• Develop and execute regional sales and marketing strategies for Tile Adhesives.
• Build and expand distributor, dealer, and channel networks across the region.
• Drive revenue growth, profitability, and market share through projects and specifications.
• Lead a 5–6 member team and scale to 8–10 as business grows.
• Coordinate with Marketing, Supply Chain, and Finance for seamless execution.
• Prepare regular sales forecasts and territory plans.

Skills

Sales leadership

Channel management

Project sales

Market expansion

Relationship management

Negotiation

Education

Bachelor’s degree

MBA

Tools

MS Excel

PowerPoint

CRM/MIS

Sales reporting

Job description

Job Title

Department

Location

8-12 Years

Full-Time

Role Summary

The Senior Manager – Sales & Marketing will be responsible for building and leading Magicrete’s Tile Adhesives business across the assigned region, with end-to-end ownership of market development, channel expansion, project sales, specification generation, and team leadership. The role will establish Magicrete as a preferred brand in the tile adhesives segment by creating a strong dealer-distributor network, driving demand through specifications and projects, and delivering sustainable revenue growth.

The incumbent will build the business from the ground up, develop high-performing sales teams, and work closely with cross-functional stakeholders to drive market penetration, profitability, and long-term brand positioning.

Key Responsibilities

Business Development & Market Expansion

• Develop and execute regional sales and marketing strategies for the Tile Adhesives business.
• Establish Magicrete’s presence and market share across the assigned region.
• Identify and develop opportunities across retail, dealer, distributor, project, institutional, and B2B segments.
• Drive revenue growth, profitability, and sustainable business expansion.
• Prepare annual business plans, sales forecasts, and territory development strategies.
• Build and expand a strong network of distributors, dealers, retailers, and influencers.
• Identify and appoint new channel partners across key markets.
• Drive dealer engagement, loyalty, and business growth initiatives.
• Improve channel productivity, market penetration, product availability, and retail visibility.
• Execute retail activation and promotional programs in coordination with the marketing team.
• Develop relationships with builders, developers, contractors, architects, consultants, PMCs, and applicators.
• Drive product specifications and approvals for Magicrete Tile Adhesives across residential, commercial, industrial, and institutional projects.
• Conduct technical presentations and product awareness programs for key stakeholders.
• Build a strong project and specification pipeline and ensure effective conversion into business.
• Manage strategic project accounts and key customers across the region.

Team Leadership & Performance Management

• Recruit, train, mentor, and lead the regional sales team.
• manage a team of 5–6 members and scale the organization to 8–10 members as the business expands.
• Establish sales processes, performance metrics, review mechanisms, and territory management systems.
• Build a performance-driven culture focused on accountability, execution, and customer excellence.
• Monitor competitor activities, pricing trends, customer requirements, and market developments.
• Gather channel and customer insights to support business planning and strategic decision-making.
• Coordinate with Marketing, Supply Chain, Technical Services, Finance, and Operations teams to ensure seamless execution and customer satisfaction.
• Prepare regular sales, channel, specification, and project pipeline reports for management review.

Required Qualification

• Bachelor’s degree in engineering, Marketing, Business Management, or a related discipline.
• MBA (Marketing) will be preferred.

Experience & Industry Background

• 8–12 years of experience in Sales, Business Development, Channel Management, or Project Sales.
• Minimum 3–5 years of experience in Tile Adhesives, Construction Chemicals, Waterproofing Products, Building Materials, Paints, or related industries.
• Proven experience in dealer development, project sales, specification management, and team leadership.
• Demonstrated success in building and scaling a regional or state-level business will be highly preferred.
• Strong business development, sales strategy, and market expansion skills.
• Strong channel development and dealer-distributor management capabilities.
• Excellent relationship management skills with dealers, distributors, retailers, architects, consultants, PMCs, developers, contractors, and other key stakeholders.
• Strong project sales and specification management capabilities.
• Proven leadership skills with the ability to build, develop, and scale high-performing sales teams.
• Strong commercial acumen with a focus on revenue growth, profitability, and market share.
• Excellent negotiation, communication, presentation, and influencing skills.
• Strong market intelligence and competitor analysis capabilities.
• Ability to develop and execute business plans, sales forecasts, and territory strategies.
• Strong cross-functional coordination and stakeholder management skills.
• Proficiency in MS Excel, PowerPoint, CRM/MIS, and sales reporting.
• Strategic thinker with a strong execution orientation and ability to build a business from the ground up.