Deputy Manager - Retail Sales - Tile Adhesive - Chandigarh

Magicrete Building Solutions Pvt. ltd.; Gurugram District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Magicrete Building Solutions Pvt. ltd. in Gurgaon is seeking a Deputy Manager – Retail Sales to lead Channel and Retail growth for Tile Adhesive across the territory.

You will develop dealer networks, manage distributors, and drive primary/secondary sales while meeting monthly and annual targets. Strong communication and market development skills are essential, with willingness to travel across Chandigarh/Punjab/Tricity markets as needed.

Qualifications

• Bachelor’s degree in any discipline.
• MBA in Sales & Marketing will be preferred.
• 7–8 years of experience in retail sales, channel sales, or territory sales.
• Experience in Tile Adhesive, Construction Chemicals, Building Materials, Tiles, Ceramics, Waterproofing, or related industries preferred.

Responsibilities

• Manage retail sales of Tile Adhesive and related Construction Chemical products in the assigned territory.
• Develop and expand the dealer and distributor network.
• Identify and appoint new dealers, distributors, and retail partners.
• Build strong relationships with dealers, retailers, contractors, and applicators.
• Drive primary and secondary sales and improve product availability in the market.
• Conduct regular market visits to identify new business opportunities and strengthen market coverage.
• Conduct product demonstrations and awareness activities for contractors, applicators, and retailers.
• Monitor competitor activities, pricing, schemes, and market trends.
• Ensure achievement of monthly and annual sales targets.
• Coordinate with internal teams for order processing, stock availability, dispatch, and customer service.
• Support local promotional activities, dealer engagement programs, and market activation initiatives.
• Prepare regular sales, market coverage, and performance reports.

Skills

Retail Sales

Channel Sales

Territory Sales

Dealer Management

Distributor Development

Contractor Engagement

Market Development

Sales Target Achievement

Education

Bachelor’s degree

MBA in Sales & Marketing

Job description

Deputy Manager - Retail Sales - Tile Adhesive - Chandigarh

7-8 Years

Gurgaon

Full-Time

Job Title

Deputy Manager – Retail Sales - Tile Adhesive

Department

Location

Reporting To

Senior Manager / AGM – Sales

Role Summary

The Deputy Manager – Retail Sales (Tile Adhesive) will be responsible for driving retail sales and market development of Tile Adhesive products in the assigned territory. The role will focus on developing the dealer and distributor network, increasing product penetration, strengthening relationships with retailers, contractors, and applicators, and achieving sales and business targets.

Key Responsibilities

• Manage retail sales of Tile Adhesive and related Construction Chemical products in the assigned territory.
• Develop and expand the dealer and distributor network.
• Identify and appoint new dealers, distributors, and retail partners.
• Build strong relationships with dealers, retailers, contractors, and applicators.
• Drive primary and secondary sales and improve product availability in the market.
• Conduct regular market visits to identify new business opportunities and strengthen market coverage.
• Conduct product demonstrations and awareness activities for contractors, applicators, and retailers.
• Monitor competitor activities, pricing, schemes, and market trends.
• Ensure achievement of monthly and annual sales targets.
• Coordinate with internal teams for order processing, stock availability, dispatch, and customer service.
• Support local promotional activities, dealer engagement programs, and market activation initiatives.
• Prepare regular sales, market coverage, and performance reports.

Required Qualifications

• Bachelor’s degree in any discipline.
• MBA in Sales & Marketing will be preferred.

Experience & Industry Background

• 7–8 years of experience in retail sales, channel sales, or territory sales.
• Experience in Tile Adhesive, Construction Chemicals, Building Materials, Tiles, Ceramics, Waterproofing, or related industries preferred.
• Hands-on experience in dealer management, distributor development, and contractor engagement.
• Experience in the Chandigarh / Punjab / Tricity market will be preferred.
• Strong retail sales and business development skills.
• Good dealer and distributor relationship management.
• Strong contractor and applicator engagement skills.
• Good understanding of Tile Adhesive and Construction Chemical products.
• Strong communication, negotiation, and influencing skills.
• Good territory planning and market development capabilities.
• Ability to drive primary and secondary sales and achieve targets.
• Strong market intelligence and competitor tracking skills.
• Good coordination, follow-up, and reporting skills.
• Self-motivated, target-oriented, and willing to travel extensively within the assigned territory.