Senior Manager Marketing

Max Healthcare; New Delhi; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Max Healthcare is seeking a senior Marketing leader to conceptualize & execute end-to-end campaigns, manage budgets, and drive brand visibility across all channels. You will collaborate with sales for trade promotions, digital marketing, and community engagement, while leading a high-performing marketing team.

Ideal candidate holds an MBA in Marketing with 12–15 years of sales & marketing experience, fluent in English and Hindi, and demonstrates strong interpersonal and leadership skills

Qualifications

• MBA in Marketing is mandatory.
• 12–15 years of sales and marketing experience preferred.
• Excellent English and Hindi language skills.
• Strong interpersonal and team leadership abilities.

Responsibilities

• Conceptualize and execute marketing campaigns including ATL and BTL strategies.
• Monitor SEM and performance-based campaigns.
• Plan and manage trade promotions with the sales team.
• Oversee events, budget management, and brand communication across channels.

Skills

Interpersonal skills

Creative thinking

Problem solving

Motivator

Education

MBA in Marketing

Job description

III. KEY RESPONSIBILITIES

Core Responsibilities

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
• Monitor and plan SEM and performance based campaigns.
• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
• Prepare annual marketing plan and ensure timely on ground execution as per the plan
• Budget Planning for Marketing Budget for the business
• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
• Analyze data & conduct regular consumer insight & research to understand market trends.
• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
• Supporting Sales team for creatives and other branding requirements.
• Managing PR for local and upcountry Coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing of the business to build customer preference
• Develop and implement programs to enhance engagement with local communities.
• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
• Motivating & training the team, and, responsible for high team morale.

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables

• Overall Revenue
• Ensuring good ROI of the campaign.
• Ensuring brand guidelines.
• Ensuring Budget achievement.
• Preferred Channels’ revenue mix
• Managing expenditure

V. JOB REQUIREMENTS

Minimum Qualifications

MBA in Marketing

Experience

Preferably with 12 to 15 years of sales & marketing experience

Behavioural Skills

• Good Interpersonal skills.
• Good Creative Skills High Integrity levels
• Confident, Assertive, Problem solver & Motivator

Technical Skills

• Team building.
• Quality improvement initiatives.
• Analytical skills
• Material Management

Language Skills

English & Hindi