Senior Manager Marketing

MHC; Delhi; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

MHC in Delhi is seeking a senior Marketing professional to lead end-to-end campaigns, SEM activities, and PR across channels. The role requires driving trade promotions with the sales team and managing large-scale events and budgets.

Ideal candidates will have an MBA in Marketing and 12–15 years of sales and marketing experience, with strong interpersonal and creative skills and integrity. This role offers a leadership path and cross-functional exposure.

Qualifications

• MBA in Marketing with 12–15 years of sales and marketing experience.
• Experience in conceptualizing and executing ATL and BTL campaigns.
• Strong interpersonal and creative skills with high integrity.

Responsibilities

• Conceptualization & execution of marketing campaigns including ATL and BTL and marketing strategy formulation.
• Monitor and plan SEM and performance based campaigns.
• Conceptualizing and executing trade promotions with the sales team.
• Managing and planning events with budgeting for advertising and promotional items and all communications across channels.
• Prepare annual marketing plan and ensure timely on-ground execution.
• Budget planning for the marketing budget and managing spends with ROI tracking.
• Analyze data with consumer insights and market trends.
• Overseeing branding materials per brand guidelines.
• Supporting Sales for creatives and branding requirements.
• Managing PR for local and upcountry coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing to build customer preference.
• Develop and implement programs to engage with local communities.
• Work with digital team to promote services and close leads.
• Motivating and training the team and maintaining high morale.

Skills

Interpersonal skills

Creative skills

Integrity

Education

MBA in Marketing

Job description

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
• Monitor and plan SEM and performance based campaigns.
• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
• Prepare annual marketing plan and ensure timely on ground execution as per the plan
• Budget Planning for Marketing Budget for the business
• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
• Analyze data & conduct regular consumer insight & research to understand market trends.
• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
• Supporting Sales team for creatives and other branding requirements.
• Managing PR for local and upcountry Coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing of the business to build customer preference
• Develop and implement programs to enhance engagement with local communities.
• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
• Motivating & training the team, and, responsible for high team morale.

IV. KEY PERFORMANCE INDICATORS

• Overall Revenue
• Ensuring good ROI of the campaign.
• Ensuring brand guidelines.
• Ensuring Budget achievement.
• Preferred Channels’s revenue mix
• Managing expenditure

V. JOB REQUIREMENTS

Minimum Qualifications

MBA in Marketing

Experience

Preferably with 12 to 15 years of sales & marketing experience

Behavioural Skills

• Good Interpersonal skills.
• Good Creative Skills ? High Integrity levels