Marketing Manager

Earthitects Private Limited; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A progressive company in Bengaluru is seeking a Marketing Manager to lead their marketing team. The ideal candidate will oversee campaign management, team supervision, and strategic guidance. Responsibilities include planning and executing marketing strategies, coordinating with agencies, and analyzing campaign performance. Strong leadership and communication skills are essential, along with proficiency in marketing software and project management. This role promises a dynamic environment where creativity meets data-driven decision-making.

Qualifications

• Proven ability to lead, inspire, and manage a team effectively.
• Strong decision-making skills and accountability for outcomes.
• Excellent verbal and written communication skills.

Responsibilities

• Lead the marketing team aligning with organizational vision.
• Plan and execute marketing campaigns ensuring brand consistency.
• Supervise the team ensuring accountability and professional growth.
• Monitor job status reports for smooth operations.
• Compile and present monthly reports to directors.

Skills

Team leadership

Decision-making

Communication

Project management

Analytical skills

Tools

Adobe Suite

MS Office Suite

Job description

Leadership: Leading the Marketing team to ensure alignment with the organisation’s overall vision and goals.

Campaign Management: Planning, executing, and monitoring ATL and BTL marketing campaigns across digital, print, and on-ground platforms as per brand requirements and ensuring consistency of brand messaging across all campaign communication elements.

Cross-Department Coordination: Taking briefs from other departments, and briefing internal marketing team into actionable marketing tasks, and ensuring timely job delivery.

Agency and External Resource Coordination: Briefing external Agencies and Resources as per our requirements and ensuring timely job delivery.

Strategic Guidance: Presenting ideas and final designed pieces to Management and giving suggestion for marketing direction, ensuring strategic alignment of all communication and brand initiatives and help close on decisions.

Reporting & Analysis: Preparing timely reports on marketing performance, highlighting successes, areas of improvement, and recommendations.

Internal Responsibilities

The candidate will be expected to-

Team Supervision: Supervise the team effectively, ensuring accountability, motivation, and professional growth for members in the marketing team.

Job Segregation: Allocate responsibilities clearly among team members based on skillsets and workload.

Workflow Management: Monitor and maintain job status reports to ensure smooth operations as per set timelines without compromising on quality.

Vendor & Agency Coordination: Brief and manage external vendors/agencies, ensuring outputs meet organisational standards and requirements.

Creative Production: Manage photo and video shoots using both internal resources and external professionals to achieve high-quality outputs which are aligned with brand identity and quality benchmarks.

Reporting to Directors: Compile and present monthly reports covering team performance, campaign updates, and agency/vendor outputs.

Recruitment: Assess team requirements and coordinate with the HR team to manage the recruitment process, including identifying needs, conducting interviews, and facilitating the hiring of new candidates.

Leadership

Proven ability to lead, inspire, and manage a team effectively.

Strong decision-making skills and accountability for outcomes.

Knowledge & Expertise

In-depth understanding of marketing across multiple mediums (digital, print, social media, PR, on-ground activations).

Ability to guide the team in creating communication strategies tailored to each medium.

Familiarity with brand management, consumer insights, and competitor analysis.

Strong understanding of design, branding, and creative processes.

Communication & Interpersonal Skills

Excellent verbal and written communication skills for internal and external interactions.

Ability to articulate ideas clearly, brief teams/vendors effectively, and build strong professional relationships.

Organisational Skills

Strong project management capabilities with the ability to handle multiple campaigns simultaneously.

Detail-oriented with a focus on quality and timely delivery.

Analytical Skills

Ability to assess campaign effectiveness through data and reports.

Provide actionable insights to Directors for decision-making.

Other Requirements

Familiarity with marketing software (Adobe Suite) will be an advantage.

Ability to work under pressure, adapt to changing priorities, and handle multiple assignments simultaneously.

Proficiency in MS Office Suite (PowerPoint, Excel, Word) for reporting and presentations.

A balance of creative thinking with data-driven decision-making.