Senior Brand Manager

Nestle SA; Gurugram District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Nestle in Gurugram, Haryana seeks an experienced Brand Marketing professional to lead annual brand plans and the integrated commercial strategy. You will coordinate with demand planning, supply chain, and packaging to ensure successful new product development and timely launches.

You will analyze consumer insights, manage communications and activations, and monitor performance through market trends and Nielsen data, while driving competitive intelligence and agile adaptations to stay

Qualifications

• Post‑graduate degree in Marketing (MBA preferred).
• 6–7 years of marketing/brand management experience.
• Strong communication and interpersonal skills; digital marketing acumen.

Responsibilities

• Build annual brand plans aligned to the business plan with analysis and spend effectiveness.
• Own the Integrated Commercial Plan with Demand Planners; sync ATL with RTM/BTL for cohesive channel execution.
• Lead I&R (EMS process): concepting, testing, SAP initiation, product development inputs, regulatory, and launch excellence.
• Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials for first‑time-right NPDs.
• Run performance and consumer tracking: market trends, share evolution, post‑evals, Nielsen analyses, and consumer immersions.
• Manage brand communications & activations: agency briefs to production for ATL; BTL promos and POS; coordinate with CCSD/HO for flawless execution.
• Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME through year.

Skills

Marketing fundamentals

P&L basics

Research methods

Communication skills

Digital marketing

Ecommerce experience

Education

Postgraduate degree in Marketing

Job description

Main Purpose of the Job:

1. Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies

2. Project lead for new product development and ensuring the same in line with agreed objectives.

3. Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Key Responsibilities:

• Build annual brand plans aligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.

• Own the Integrated Commercial Plan with Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.

• Lead I&R (EMS process) : concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.

• Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.

• Run performance and consumer tracking —market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.

• Manage brand communications & activations —agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.

• Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience:

• Education: Post‑graduate degree in Business Management (Marketing).

• Experience: At least 6-7 years in marketing/brand management or adjacent areas

• Capabilities: Strong grasp of marketing fundamentals, P&L basics, and research methods; excellent communication and interpersonal skills; comfort with change. Digital and commercial mindset, with some experience in ecommerce/quick commerce.

• Leadership Behaviors: Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.