Senior Marketing Manager

Daily Furnitures; Bengaluru; Vor Ort; INR 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Daily Furnitures in Bengaluru, Karnataka is seeking a Senior Marketing Manager to lead the BDE team and drive marketing strategies aligned with sales goals. You will coordinate with an external digital marketing agency to manage campaigns, SEO, content, and analytics.

The role requires 2–3 years in marketing/sales/biz dev, with a strong background in digital channels and client relationships. Travel for client meetings and industry events is expected.

Qualifikationen

• Bachelor’s degree in Marketing, Business Admin, or related field.
• MBA in Marketing (preferred but not compulsory).
• 2–3 years of experience in marketing, sales, or business development.
• Experience with or managing digital marketing agencies.
• Background in architecture, construction, real estate, interiors, or building material industry (preferred).
• Strong team management and leadership skills.
• Excellent communication, presentation, and negotiation abilities.
• Understanding of digital marketing channels (social media, Google Ads, SEO, content marketing).
• Ability to analyze data, generate insights, and improve performance.
• Strong sales acumen and ability to support BDEs in closing deals.
• Proactive, creative thinker with a problem-solving mindset.
• Ability to work in a fast-paced, target-driven environment.

Aufgaben

• Lead, mentor, and monitor the BDE team.
• Set monthly/quarterly targets and track performance.
• Train BDEs on communication, lead qualification, and sales closing techniques.
• Support BDEs in closing high-value leads, client meetings, and negotiations.
• Guide the team on identifying new market opportunities.
• Develop and execute marketing plans to support sales goals.
• Coordinate with the external digital marketing agency for social media content planning, campaigns, paid ads, SEO, and analytics.
• Review digital marketing reports and ensure ROI-driven activities.
• Create and manage brand positioning, messaging, and promotional campaigns.
• Track lead flow, conversion rates, and campaign performance.
• Represent the company at industry events, exhibitions, and meetings.
• Prepare weekly/monthly performance reports and suggest improvements in sales/marketing.

Kenntnisse

Leadership

Communication

Negotiation

Data analysis

Sales acumen

Ausbildung

Bachelor’s in Marketing/BA

MBA in Marketing

Tools

Google Ads

SEO

Social media

Content marketing

MS Office

Jobbeschreibung

Position: Senior Marketing Manager
Experience: 2–3 Years
Location: Bengaluru, Karnataka
Industry Preference: Architecture, Interior Design, Construction, Building Materials, Real Estate
Reports To: Management / Director
Team: Business Development Executive (BDE) Team + External Digital Marketing Agency

Key Responsibilities

1. Team Leadership & Sales Support
   • Lead, mentor, and monitor the Business Development Executive (BDE) team.
   • Set monthly/quarterly targets and track performance.
   • Train BDEs on communication, lead qualification, and sales closing techniques.
   • Support BDEs in closing high-value leads, client meetings, and negotiations.
   • Guide the team on identifying new market opportunities.
2. Marketing Strategy & Execution
   • Develop and execute marketing plans to support sales goals.
   • Coordinate with the external digital marketing agency for:
     • Social media content planning
     • Campaign strategy
     • Paid advertising management
     • SEO, website updates, and analytics
   • Review digital marketing reports and ensure ROI-driven activities.
   • Create and manage brand positioning, messaging, and promotional campaigns.
3. Lead Generation & Management
   • Design and oversee online/offline lead-generation strategies.
   • Ensure alignment between marketing campaigns and BDE efforts.
   • Track lead flow, conversion rates, and campaign performance.
   • Identify high-priority leads and assist the team in follow-up and closure.
4. Client Engagement & Relationship Building
   • Maintain strong relationships with architects, interior designers, builders, developers, and key clients.
   • Represent the company in industry events, exhibitions, and meetings.
   • Handle escalations and important client negotiations.
5. Reporting & Performance Tracking
   • Prepare weekly/monthly performance reports (sales, leads, pipeline, marketing KPIs).
   • Suggest improvements in sales strategy and marketing execution.
   • Ensure strong coordination between internal teams and marketing agencies.

Requirements

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA in Marketing (preferred but not compulsory).
• 2–3 years of experience in marketing, sales, or business development.
• Experience working with or managing digital marketing agencies.
• Preferred: Background in architecture, construction, real estate, interiors, or building material industry.
• Strong team management and leadership skills.
• Excellent communication, presentation, and negotiation abilities.
• Understanding of digital marketing channels (social media, Google Ads, SEO, content marketing).
• Ability to analyze data, generate insights, and improve performance.
• Strong sales acumen and ability to support BDEs in closing deals.
• Proactive, creative thinker with a problem-solving mindset.
• Ability to work in a fast-paced, target-driven environment.

Additional Requirements

• Willingness to travel for client meetings, events, and market visits.
• Familiarity with MS Office, and reporting dashboards.
• Professional attitude and strong ownership of tasks.