Senior Manager Marketing

Max Healthcare; Dwarka; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Max Healthcare is seeking a seasoned Marketing Lead to conceptualize and execute comprehensive campaigns across ATL/BTL channels, while steering media planning, on-ground activations, and brand communications. The role emphasizes ROI, budget control, and collaboration with the sales team.

The ideal candidate will possess an MBA in Marketing with 12–15 years of sales and marketing experience, exceptional interpersonal and creative skills, and a track record of delivering impactful healthcare

Qualifications

• MBA in Marketing or equivalent with relevant post-graduate qualification.
• 12–15 years of sales & marketing experience in healthcare or related industry.
• Strong interpersonal and creative skills; high integrity and teamwork.

Responsibilities

• Conceptualization & execution of marketing campaigns (ATL/BTL) including strategy, media planning, and on-ground activation.
• Monitor and plan SEM and performance-based campaigns; analyze ROI and optimize spend.
• Lead trade promotions, events, branding, PR, and digital marketing to build customer preference.
• Support sales with creative assets and branding requirements; collaborate with digital team for service promotion.

Skills

Marketing strategy

Campaign management

Team leadership

Brand management

Education

MBA in Marketing

Tools

SEM

PR

Digital marketing

Job description

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
• Monitor and plan SEM and performance based campaigns.
• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
• Prepare annual marketing plan and ensure timely on ground execution as per the plan
• Budget Planning for Marketing Budget for the business
• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
• Analyze data & conduct regular consumer insight & research to understand market trends.
• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
• Supporting Sales team for creatives and other branding requirements.
• Managing PR for local and upcountry Coverage.
• Managing video shoots and campaigns.
• Managing social media and digital marketing of the business to build customer preference
• Develop and implement programs to enhance engagement with local communities.
• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
• Motivating & training the team, and, responsible for high team morale.

IV. KEY PERFORMANCE INDICATORS

• Overall Revenue
• Ensuring good ROI of the campaign.
• Ensuring brand guidelines.
• Ensuring Budget achievement.
• Preferred Channels’ revenue mix
• Managing expenditure

V. JOB REQUIREMENTS

Minimum Qualifications

MBA in Marketing

Experience

Preferably with 12 to 15 years of sales & marketing experience

Behavioural Skills

• Good Interpersonal skills.
• Good Creative Skills ? High Integrity levels