Senior Brand Manager

Nestlé; Gurugram District; Presencial; INR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Nestle SA in India seeks a senior marketer to build annual brand plans aligned with the business plan and to lead integrated commercial plans across channels. You will drive I&R processes, coordinate with cross-functional teams, and oversee brand communications and activations.

The role requires a strong marketing foundation, P&L awareness, and comfort with change, with a digital and ecommerce mindset to accelerate growth across categories.

Formación

• 6–7 years in marketing/brand management or adjacent areas.
• Strong grasp of marketing fundamentals, P&L basics and research methods.
• Excellent communication and interpersonal skills; comfortable with change.
• Digital and commercial mindset, with experience in ecommerce/quick commerce.

Responsabilidades

• Contribute to the development of the business strategy and implement brand marketing actions.
• Project lead for new product development and ensure alignment with objectives.
• Initiate, activate and analyze consumer understanding to stay relevant in all marketing actions.

Conocimientos

Brand management

Marketing fundamentals

P&L basics

Research methods

Communication skills

Interpersonal skills

Digital mindset

Ecommerce experience

Ecommerce/quick commerce

Herramientas

SAP

Nielsen

Descripción del empleo

• Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies
• Project lead for new product development and ensuring the same in line with agreed objectives.
• Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Key Responsibilities

• Build annual brand plansaligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.
• Own the Integrated Commercial Planwith Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.
• Lead I\&R (EMS process): concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.
• Orchestrate cross‑functional readinesswith Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.
• Run performance and consumer tracking—market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.
• Manage brand communications & activations—agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.
• Drive competitive intelligenceon communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience

• Experience:At least 6-7 years in marketing/brand management or adjacent areas
• Capabilities:Strong grasp of marketing fundamentals, P&L basics, and research methods; excellent communication and interpersonal skills; comfort with change. Digital and commercial mindset, with some experience in ecommerce/quick commerce.
• Leadership Behaviors:Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.