Marketing Executive

Finkurve; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Finkurve in Mumbai is seeking a versatile Marketing professional to drive integrated campaigns across digital, print, outdoor, and retail channels. You will coordinate creatives, manage social content, and support influencer collaborations to elevate brand presence.

You will also oversee photoshoots, agency coordination, in-store activations, and campaign reporting to ensure on-budget, on-brand execution with strong cross-team collaboration.

Qualifications

• Relevant Experience: 1 year.
• Minimum Qualification: Graduate.
• Key Skills: Content Writing, Social Media Management, Content Creation.

Responsibilities

• Assist in planning and executing marketing campaigns across digital, print, outdoor and retail channels.
• Coordinate campaign creatives, communication, timelines and deliverables with internal teams and external agencies.
• Support festive campaigns, product launches, promotional offers and other brand initiatives.
• Ensure consistency in brand communication across all consumer touchpoints.
• Coordinate with social media team and agency on content calendars, posts, reels, stories and assets.
• Assist in planning and coordinating photoshoots and video shoots.

Skills

Content Writing

Social Media Management

Content Creation

Education

Graduate

Job description

Key Responsibilities

1. Campaign & Brand Marketing

• Assist in planning and executing marketing campaigns across digital, print, outdoor and retail channels.
• Coordinate campaign creatives, communication, timelines and deliverables with internal teams and external agencies.
• Support festive campaigns, product launches, promotional offers and other brand initiatives.
• Ensure consistency in brand communication across all consumer touchpoints.

2. Social Media & Digital Marketing

• Coordinate with the social media team and agency on content calendars, posts, reels, stories and campaign assets.
• Assist in planning and coordinating photoshoots and video shoots.
• Track social media performance, engagement, follower growth and campaign metrics.
• Monitor social media trends, competitor activities and relevant content opportunities.

3. Influencer Marketing & PR

• Identify relevant influencers, content creators and media opportunities for brand collaborations.
• Coordinate influencer outreach, gifting, product dispatches, content deliverables and follow-ups.
• Support PR activities, media coverage, product placements and brand features.
• Maintain databases of influencer collaborations, media contacts and campaign results.

4. Retail Marketing & Activations

• Coordinate in-store branding, visual merchandising, festive dcor and promotional communication across retail stores.
• Support store launches, mall activations, customer engagement initiatives and local marketing activities.
• Coordinate with store teams to ensure timely execution of marketing initiatives.
• Assist in tracking store-level marketing activities and their impact on footfall and customer engagement.

5. Shoot & Agency Coordination

• Assist in organising photoshoots and video shoots, including coordinating jewellery, models, stylists, schedules and other requirements.
• Liaise with creative, PR, performance marketing, production and other external agencies.
• Track project timelines, feedback, revisions and deliverables to ensure timely execution.

6. Reporting & Marketing Administration

• Maintain marketing calendars, project trackers, campaign records and vendor databases.
• Assist in preparing campaign reports, presentations, budget trackers and performance summaries.
• Track marketing spends, invoices and vendor deliverables.
• Support the Marketing Manager with day-to-day coordination and other marketing requirements.

Requirements

• Relevant Experience: 1 year
• Minimum Qualification: Graduate
• Key Skills: Content Writing, Social Media Management, Content Creation