Senior Manager - Ecommerce

Axis Max Life Insurance; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Axis Max Life Insurance is seeking an Analytics Lead to own tag management, GA implementation, A/B testing personalization, attribution and MIS automation. You will collaborate with Product, Digital and Marketing teams to map channels, define dimensions, and drive conversion optimization.

The role focuses on building a single source of truth for marketing analytics, shaping data-driven decisions and channel mix modeling to maximize ROI across campaigns in India.

Responsibilities

• Tag Management: Own channel wise mapping and click to visit sanity; Chalk out roadmap for visitor and lead scoring for CRM, Product and Digital teams; Implement best practices in Tag Management and co-own Page load time as a goal with Product.
• GA Implementation: Define and own dimensions and metrics; Drive company-wide adoption of the tool; Define channel rules and custom implementation as per business objectives; Own GA versus CRM variance for leads and sale; Responsible for pushing boundaries in leveraging GA capability and establish Max Life as market leader in India.
• A/B Testing Personalization: Drive the overall conversion optimization and landing page optimization agenda; Own the roadmap for 1:1 personalization and custom user journeys; Drive initiatives like conditional remarketing, audience exclusion etc; Co-own traffic to lead conversion with Product.
• Attribution, Single Source of Truth and MIS Automation: Manage the complexity of multiple truths (Adwords, DBM, Facebook, Google analytics, Internal CRM) and converge on a single truth; Automation of critical dashboards for decision making and business insights.
• Channel mix modelling Data driven attribution: Answer the ultimate questions. How much to spend in which channel Who to market, when to spend and which channel to use How to successfully move from campaign to audience marketing.

Job description

KEY RESPONSIBILITIES

1. 1. Tag Management

   Own channel wise mapping and click to visit sanity

   Chalk out roadmap for visitor and lead scoring for CRM, Product and Digital teams

   Implement best practices in Tag Management and co-own Page load time as a goal with Product

2. 2. GA Implementation

   Define and own dimensions and metrics

   Drive company-wide adoption of the tool

   Define channel rules and custom implementation as per business objectives

   Own GA versus CRM variance for leads and sale

   Responsible for pushing boundaries in leveraging GA capability and establish Max Life as market leader in India

3. 3. A/B Testing Personalization

   Drive the overall conversion optimization and landing page optimization agenda

   Own the roadmap for 1:1 personalization and custom user journeys

   Drive initiatives like conditional remarketing, audience exclusion etc

   Co-own traffic to lead conversion with Product

4. 4. Attribution, Single Source of Truth and MIS Automation

   Manage the complexity of multiple truths (Adwords, DBM, Facebook, Google analytics, Internal CRM) and converge on a single truth

   Automation of critical dashboards for decision making and business insights

5. 5. Channel mix modelling Data driven attribution

   Answer the ultimate questions. How much to spend in which channel Who to market, when to spend and which channel to use How to successfully move from campaign to audience marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.