Marketplace Ads Specialist (E-commerce & Quick commerce)

Adglobal360 India; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

HakuhodoGroup Hakuhodo is hiring a dedicated Performance Marketing Manager to own ecommerce paid media for VIP Industries. This client-embedded role sits at VIP's Bengaluru office and reports into the agency's performance leadership.

The mandate covers end-to-end paid media operations across marketplaces and quick commerce, including planning, execution, optimization, reporting, and growth strategy. Strong English communication is required.

Qualifications

• 5+ years of hands-on experience managing ecommerce paid media for D2C / brand accounts.
• Demonstrated track record of managing annual search ad budgets of Rs.50 Cr+ on ecommerce platforms.
• Deep, hands-on expertise on Amazon Ads and Flipkart Ads; working proficiency on Myntra ad platform.
• Experience running paid campaigns on quick commerce platforms — Blinkit, Zepto, Instamart, BigBasket Now.
• Strong analytical skills with Excel/Google Sheets and platform reporting tools.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Amazon Ads, Flipkart Ads, and Myntra.
• Manage quick commerce ad campaigns on Blinkit, Zepto, Instamart, BigBasket Now.
• Own monthly and annual budget allocation across platforms with clear ROAS accountability.
• Conduct keyword research, bid management, and competitive benchmarking.
• Build reporting dashboards and deliver weekly/monthly performance reviews.

Skills

Ecommerce paid media

Budget management

Analytics

Excel / Google Sheets

Client interaction

Tools

Amazon Ads

Flipkart Ads

Myntra ads platform

Google Ads

Meta Ads

Job description

Marketplace Ads Specialist (E-commerce & Quick commerce)

Experience : 3+ years

Skills:

Job Description:

About HakuhodoGroup Hakuhodo, a 125-year-old leader in integrated marketing and innovation, is recognized as one of the top ten global companies in the industry. With over 150 offices across 20 countries and a team of 10,000+ specialists, we partner with more than 3,000 clients worldwide.Corporate Website: https://www.hakuhodo-global.com/# Performance Marketing Manager — Ecommerce**Location:** On-site at client office, Bengaluru**Employment Type:** Full-time, on agency payroll; deployed on-site at client**Experience:** 5+ years in ecommerce performance marketing

About the Role

We are hiring a dedicated Performance Marketing Manager to own ecommerce paid media for VIP Industries, India's leading luggage brand. This is a client-embedded role — the resource will sit out of VIP's Bengaluru office and work hand-in-hand with the client's category and marketing teams, while reporting into the agency's performance leadership.The mandate is end-to-end ownership of paid media operations across marketplaces and quick commerce — from planning and execution to optimization, reporting, and growth strategy.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across **Amazon Ads, Flipkart Ads, and Myntra** (Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent formats).
• Manage quick commerce ad campaigns on **Blinkit, Zepto, Instamart, and BigBasket Now** — including budget pacing, keyword/SKU strategy, and creative rotation.
• Own monthly and annual budget allocation across platformsplatforms, with clear accountability on ROAS, incrementality, and category share-of-voice.
• Conduct keyword research, bid management, search term mining, and competitive benchmarking.
• Build and maintain reporting dashboards; deliver weekly/monthly performance reviews to client and agency stakeholders.
• Coordinate with creative, content, and catalog teams for ad assets and listing optimization.
• Identify growth levers — new ad formats, beta features, audience strategies, and platform-specific opportunities — and run structured A/B tests.
• Maintain a tight cadence with client stakeholders; act as the on-ground performance marketing point person for VIP.

Must-Haves

• 5+ years of hands-on experience managing ecommerce paid media for D2C / brand accounts.
• Demonstrated track record of managing **annual search ad budgets of Rs.50 Cr+** on ecommerce platforms.
• Deep, hands-on expertise on **Amazon Ads and Flipkart Ads**; working proficiency on **Myntra** ad platform.
• Proven experience running paid campaigns on **quick commerce platforms — Blinkit, Zepto, Instamart, BigBasket Now**.
• Strong analytical skills — fluent in Excel / Google Sheets; comfortable with pivot tables, large datasets, and platform reporting tools.
• Excellent written and verbal English communication — this role requires direct client interaction at senior levels.
• Comfortable working on-site at client office and engaging directly with client stakeholders day to day.

Good to Have

• Prior experience in lifestyle, fashion, accessories, or travel/luggage categories.
• Familiarity with Google Ads and Meta Ads for ecommerce funnel support.
• Exposure to attribution models, MMM, or incrementality testing frameworks.