Senior Manager - Digital Marketing

Etp Group; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading AI-first SaaS company in Mumbai is seeking a Digital Marketing professional with 10–12 years of experience, including 5+ years in B2B SaaS. The role involves planning and executing high-precision Google Ads campaigns, leading LinkedIn marketing efforts, and overseeing company websites. Ideal candidates should possess expertise in digital marketing, Google Ads, SEO, and CRM tools, and have a strong understanding of retail and eCommerce markets across Asia Pacific.

Qualifications

• 10–12 years of experience in Digital Marketing, with minimum 5+ years in B2B SaaS.
• Deep understanding of Retail and eCommerce markets in India and APAC.
• Experience in Google Ads, performance marketing, and search engine visibility.

Responsibilities

• Plan and execute Google Ads campaigns across India & APAC.
• Lead LinkedIn campaigns targeting executives in retail and eCommerce.
• Own and manage technical aspects of company websites.

Skills

Digital Marketing

Google Ads

SEO

CRM Management

Content Optimization

Tools

Google Ads Editor

Zoho CRM

Strapi CMS

SEMrush

LinkedIn Campaign Manager

Job description

Join the ETP Growth JourneyAt ETP Group, we deliver the next generation of AI-powered, cloud-native SaaS platforms that aretransforming retail and e-Commerce operations across Asia Pacific. As we empower brands with theagility, intelligence, and innovation they need to grow in a dynamic market, we grow too. To do that weneed the right people on board.We’re always on the lookout for passionate professionals who are smart, self-motivated, and eager tomake a real impact. If you love solving challenges, working with cutting-edge technology, and being partof a collaborative and fast-paced environment, ETP is the place for you.Here, you’ll find more than just a job. You’ll find the right opportunity to shape the future of unifiedcommerce, whilst growing your career alongside a team that values innovation, ownership, andexcellence.Ready to be part of our success story? Email your resume to [e-mail] — please includethe position you’re applying for, a recent photograph, current and expected compensation, educationalqualifications, work experience, and contact details.

Company DescriptionETP Group is an AI-first SaaS company serving the Retail and e-Commerce industries across Asia Pacific.With 37 years of trust in the market, it supports 500+ brands in 17 countries through enterprise-gradeplatforms. ETP’s cloud-native solutions—ETP Unify and Ordazzle—cover POS, CRM, Inventory,Promotions, PIM, OMS, WMS, LMS, and seamless marketplace integration. For large-format retail, ETPV5 offers a hybrid omni-channel suite. Built on secure, scalable M.A.C.H architecture. ETP deliversfrictionless, personalized experiences across channels. Its intuitive, asset-light platforms accelerate cloudtransformation, reduce IT overhead, and help retailers enhance CX, drive growth, and lead in a fast-evolving commerce environment. Here is a glimpse of what we do -http://www.etpgroup.com/Videos.html

Key Responsibilities

High-Intent MQL & Performance Marketing

• Plan and execute high-precision Google Ads (Search, Display, Video) campaigns across India & APAC.
• Lead LinkedIn ABM campaigns targeting CXOs, CTOs, Digital Heads in Retail & eCommerce.
• Expert-level keyword intent mapping and automated bidding (tCPA / tROAS).
• Design and optimize landing pages with: LCP < 2 seconds, zero tracking leaks, and accurate Zoho CRM attribution.
• Own Google Tag Manager (GTM) including server-side tracking.

Search Dominance – AEO, SIO & GEO

• Transition from traditional SEO to Answer Engine Optimization (AEO).
• Ensure brand visibility in AI answer engines like ChatGPT, Claude, and Perplexity.
• Implement advanced schema markups & knowledge graph structuring.

Website Ownership & Technical Management (Strapi CMS)

• Full technical ownership of ETP & Ordazzle websites.
• Drive Conversion Rate Optimization (CRO) roadmap using AI heatmaps & behavior tracking.
• Ensure security, mobile responsiveness, and site performance.
• Lead web development vendors with strong technical oversight.
• Build first-party data strategy with high-value gated content.
• Ensure seamless data flow into Zoho CRM.
• Design high-converting email nurture journeys in Zoho Marketing Plus.
• Own B2B review platforms like G2, Capterra & Gartner Peer Insights.
• Maintain 4.5+ rating and strong review pipeline.
• Monitor brand sentiment using AI listening tools.
• Dominate search results for branded keywords via SEO & PR.

Social Media & Thought Leadership

• Own LinkedIn (Primary), Twitter & YouTube roadmap.
• Build thought leadership engine in Unified Commerce.
• Lead employee advocacy programs.
• Repurpose whitepapers into high-engagement social assets.

Ideal Candidate Profile

• 10–12 years of progressive experience in Digital Marketing (Minimum 5+ years in B2B SaaS).
• Deep understanding of Retail & eCommerce markets across India & APAC.
• Strong hands-on experience in Google Ads Editor, GTM, SEMrush, LinkedIn Campaign Manager, Zoho CRM, and Strapi CMS.
• AI-native mindset – Uses AI tools daily for technical audits, AEO strategy, content optimization, and performance analytics.
• A “Player-Coach” who can define strategy and execute technically.
• Pipeline Velocity & New ARR Contribution