Manager- Ecommerce

Publicis Groupe India; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Publicis Groupe India is seeking a dynamic Digital Marketing professional to manage end-to-end campaigns on leading e-commerce platforms, including Amazon and Flipkart, and to integrate AdWords and Facebook Ads for broader reach and revenue growth.

You will analyze performance data, optimize campaigns for ROI, craft growth strategies, and mentor junior teammates within a fast-paced digital environment.

Qualifications

• Experience in managing end-to-end paid digital marketing campaigns on e-commerce platforms.
• Ability to profile consumers and map digital touchpoints.
• Strong analytical skills with ROI-focused optimization.

Responsibilities

• Manage end-to-end campaigns on e-commerce platforms like Amazon and Flipkart.
• Integrate channels such as AdWords and Facebook Ads to boost reach, revenue and retention.
• Analyze performance data, optimize campaigns for ROI, and report insights.
• Mentor juniors and collaborate with brands to drive growth strategies.

Skills

Curiosity

Agile mindset

Ownership

Adaptability

Digital marketing

E-commerce platforms

Tools

AdWords

Facebook Ads

Amazon Marketing Services

Programmatic

Job description

The role involves managing end-to-end campaigns on e-commerce marketing platforms like Amazon and Flipkart, from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities:

• Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & junior’s as per requirements.

Required Skills:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.
• Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.