Performance Marketing Manager

Cogneet; New Delhi; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Cogneet’s Growth practice runs paid media for brands in India and Canada. As Performance Marketing Manager you own the results of eight to ten client accounts and lead a team of three specialists.

This hands-on role involves building and running campaigns yourself while reviewing your team’s and collaborating with engineers responsible for landing pages and tracking.

Qualifications

• 5+ years running paid media with monthly budgets of 10 lakh+
• Hands-on proficiency with Google Ads, Meta Ads Manager and GA4
• Ability to tie spend to revenue and explain payback beyond ROAS

Responsibilities

• Plan and run campaigns across Google Ads, Meta, LinkedIn and marketplaces against revenue or qualified pipeline
• Set up measurement with engineers: GA4, server-side conversions and CRM feedback loop
• Run weekly testing on creative, audiences and landing pages and document learnings
• Send weekly updates to clients and present monthly review of results and next steps
• Coach three specialists and review their work before it goes live

Skills

Paid media management

Google Ads

Meta Ads Manager

GA4

Tools

GA4

Looker Studio

SQL

Job description

Job Summary

Location: Faridabad (hybrid)

About the role

Cogneet s Growth practice runs paid media for brands in India and Canada. As Performance Marketing Manager you own the results of eight to ten client accounts and lead a team of three specialists.

It is a hands-on role: you build and run campaigns yourself as well as review your team s, and you work next to the engineers who build the landing pages and the tracking behind them.

Responsibilities

• Plan and run Google Ads, Meta, LinkedIn and marketplace campaigns against revenue, cost per order or qualified pipeline - not clicks.
• Set up measurement with our engineers: GA4, server-side conversions and the CRM feedback loop that shows which leads closed.
• Run a weekly testing plan on creative, audiences and landing pages, and write up what you learn.
• Send each client a weekly update and present a monthly review of results and next steps.
• Coach three specialists and review their work before it goes live.

Requirements

• Five or more years running paid media, including budgets of 10 lakh a month or more.
• Hands-on command of Google Ads and Meta Ads Manager, and fluency in GA4.
• The habit of tying spend to revenue: you can explain a campaign s payback, not just its ROAS.
• Clear written English - clients read your updates before they open a dashboard.

Nice to have

• Campaigns in Canada, or for brands that sell in more than one country.
• Marketplace or quick-commerce ads: Amazon, Flipkart, Noon or Blinkit.
• SQL or Looker Studio beyond the basics.

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