Assistant Manager - Performance Marketing

MARKS & SPENCER (M&S); Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

MARKS & SPENCER (M&S) is seeking a performance marketing professional in Gurugram to analyse campaigns, report KPIs, and translate data into actionable strategies. You will coordinate with E-commerce, Site Operations and Marketing teams to optimize campaigns and drive efficiency across Google Ads, DV360, and social platforms.

The role requires 3+ years in performance marketing, experience with D2C channels, and strong data-driven decision making.

Qualifications

• MBA/PGDM preferably in Marketing, Media, Digital Management.
• Minimum 3 years of experience in Performance Marketing / Media.
• Exposure to E-Commerce D2C channels.
• Experience in managing 3rd party stakeholders & agencies is preferred.

Responsibilities

• Analyse daily marketing campaigns and report KPIs.
• Data & insights representation to stakeholders within & outside the team.
• Create data based recommendations for campaign managers to optimize campaigns.
• Critically analyze third party analytics and campaign tools to measure impact and provide insights.
• Execute and manage Performance Marketing with third parties/agencies to ensure ROAS and sustainable spends.
• Oversee Google Search Ads, Facebook Ads, DV360 campaigns.
• Manage website SEO with Site Operations for meta details, H1 tags and on-page content.
• Experimentation is key and you should explore new ideas across marketing platforms.
• Understand ad copy, creatives, and landing pages.

Skills

Google Analytics

Adobe Analytics

Campaign optimization

Excel

KPI analysis

Education

MBA/PGDM in Marketing or Digital Management

Tools

Google Ads

DV360

Facebook Ads

Amazon Ads

Job description

Key accountabilities, responsibilities, and measures

• Responsible for Analysing daily marketing campaigns and reporting KPIs
• Data & insights representation to stakeholders within & outside the team
• Creating data based recommendations for campaign managers to optimize campaigns
• Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights
• Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends
• Overview of Google Search Ads, FB Ads, DV360 Ads campaigns
• Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content
• Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
• Should have good understanding of ad copy, creative, landing pages.

Key relationships and stakeholders

• Head - E-commerce
• E-commerce Category Management, Site Operations and Product teams
• Marketing, Brand and Customer Retention teams
• Analytics, Technology and Finance teams
• Creative, media and performance marketing agencies
• Advertising platforms, affiliates and other external partners

Key skills

• Hands-on experience on Google Analytics/Adobe Analytics.
• Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential
• Strong analytical skills to interpret complex data including key performance indicators like ROAS, CTR and Conversion
• Attention to detail
• Data Driven Decision Making
• Solution Oriented
• Strong communication & follow through approach
• Strong working knowledge in Ms Excel

Qualifications and Experience

• MBA/ PGDM preferably in Marketing, Media, Digital Management.
• Minimum 03 Years of experience in Performance Marketing / Media
• Exposure to E-Commerce D2C channels
• Experience in managing 3rd party stakeholders & agencies is preferred