Assistant Manager - Performance Marketing

Marks and Spencer Reliance India Private Limited; Gurugram District; Vor Ort; INR 800.000 - 1.300.000; Vollzeit

Zusammenfassung

Marks and Spencer Reliance India Private Limited seeks a data-driven Performance Marketing specialist to analyse campaigns, report KPIs, and translate insights into actionable recommendations for campaign managers. You will collaborate with ecommerce, analytics, technology, and external agencies to drive ROAS and sustainable spends.

The role involves managing Google Ads, DV360, Amazon/Facebook ads, and on-page SEO coordination with Site Operations.

Qualifikationen

• MBA/PGDM preferable in Marketing, Media, Digital Management.
• Minimum 3 years of experience in Performance Marketing/Media.
• Exposure to E-Commerce D2C channels.
• Experience managing 3rd party stakeholders & agencies is preferred.

Aufgaben

• Responsible for analysing daily marketing campaigns and reporting KPIs.
• Provide data & insights to stakeholders inside and outside the team.
• Create data-based recommendations for campaign managers.
• Analyse third party analytics and campaign tools (Google Analytics, DV360) to measure impact.
• Execute and manage Performance Marketing with third parties/agencies to optimize ROAS.
• Overview of Google Search Ads, FB Ads, DV360 campaigns.
• Manage website SEO with Site Operations for tech implementations.
• Experiment across marketing platforms with new initiatives.
• Understand ad copy, creative, and landing pages.

Kenntnisse

Google Analytics

Adobe Analytics

DV360

Google Ads

Facebook Ads

Amazon Ads

ROAS optimization

Excel

Data-driven decision making

Communication

Ausbildung

MBA/PGDM (Marketing)

Tools

Google Analytics

Adobe Analytics

DV360

Google Ads

Facebook Ads

Amazon Ads

Jobbeschreibung

Key Accountabilities, Responsibilities, And Measures

• Responsible for Analysing daily marketing campaigns and reporting KPIs
• Data & insights representation to stakeholders within & outside the team
• Creating data based recommendations for campaign managers to optimize campaigns
• Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights
• Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends
• Overview of Google Search Ads, FB Ads, DV360 Ads campaigns
• Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content
• Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
• Should have good understanding of ad copy, creative, landing pages.

Key relationships and stakeholders

• Head - E-commerce
• E-commerce Category Management, Site Operations and Product teams
• Marketing, Brand and Customer Retention teams
• Analytics, Technology and Finance teams
• Creative, media and performance marketing agencies
• Advertising platforms, affiliates and other external partners

Key Skills

• Hands-on experience on Google Analytics/Adobe Analytics.
• Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential
• Strong analytical skills to interpret complex data including key performance indicators like ROAS , CTR and Conversion
• Attention to detail
• Data Driven Decision Making
• Solution Oriented
• Strong communication & follow through approach
• Strong working knowledge in Ms Excel

Qualifications And Experience

Qualification:

• MBA/ PGDM preferably in Marketing, Media, Digital Management.

Experience:

• Minimum 03 Years of experience in Performance Marketing / Media
• Exposure to E-Commerce D2C channels
• Experience in managing 3rd party stakeholders & agencies is preferred