Senior Manager - Digital Marketing

Viceroy Properties LLP; Mumbai; Vor Ort; INR 6.000.000 - 9.000.000; Vollzeit

Zusammenfassung

Viceroy Properties LLP in Mumbai seeks a Senior Manager – Digital Marketing to own and scale digital growth across brand and projects. You will manage the full funnel from audience strategy and media to lead generation, CRM, site visits and bookings, with a strong ROI focus.

Lead performance marketing on Google, Meta, YouTube and emerging platforms; build a measurement ecosystem, drive SEO and CRO, and partner with Sales, Brand and Creative to deliver both brand impact and revenue growth.

Qualifikationen

• 8+ years of experience in digital/performance marketing, ideally in Real Estate and/or Luxury.
• Strong understanding of Google Ads, Meta Ads, analytics, attribution, SEO, and CRM funnels.

Aufgaben

• Own end-to-end digital growth strategy across brand and projects.
• Lead performance marketing across Google, Meta, YouTube and emerging platforms.
• Own media investments with accountability for CPL, CAC, conversion and ROAS.
• Build a test-and-learn culture across audiences, creatives, channels and campaigns.
• Partner with Sales & CRM to improve lead quality, conversion and revenue contribution.
• Build audience segmentation, remarketing and nurture strategies across the funnel.
• Oversee the digital customer journey across websites and landing pages.
• Establish a robust measurement ecosystem with GA4, GTM, CRM, and attribution tracking.
• Drive SEO, CRO and continuous optimisation of digital experiences.
• Turn data into actionable insights to influence marketing decisions.
• Identify opportunities in AI, automation, martech and new platforms.
• Collaborate with Brand & Creative to deliver brand impact and performance.

Kenntnisse

Digital marketing

Performance marketing

Media buying

Analytics

CRM

SEO

Content marketing

Jobbeschreibung

Job Description – Senior Manager – Digital Marketing

Can you turn digital marketing into a measurable growth engine?

Viceroy Properties is looking for a Senior Manager – Digital Marketing to own and scale digital growth across our brand and projects. This is a high-ownership, commercially focused role for someone who understands the complete digital funnel, from audience strategy, media and content to lead generation, CRM, site visits, bookings and ROI.

As a Senior Manager – Digital Marketing, you will be responsible for-

1. Digital Growth Strategy & Performance Leadership

• Own the end-to-end digital growth strategy across Viceroy's brand and projects.
• Lead performance marketing across Google, Meta, YouTube and emerging platforms.
• Own media investments with accountability for CPL, CAC, conversion and ROAS.
• Build a strong test-and-learn culture across audiences, creatives, channels and campaigns.

2. Demand Generation & Revenue Conversion

• Build scalable strategies that generate high-quality demand, not just lead volumes.
• Partner with Sales & CRM to improve lead quality, conversion and revenue contribution.
• Build audience segmentation, remarketing and nurture strategies that move customers through the funnel.
• Own the digital customer journey across websites, landing pages and key digital touchpoints.
• Build a strong measurement ecosystem across GA4, GTM, CRM, attribution and conversion tracking.
• Drive SEO, CRO and continuous optimisation of digital experiences.
• Turn data into actionable insights that influence marketing and business decisions.
• Identify new opportunities across AI, automation, martech, emerging platforms and changing consumer behaviour.
• Partner with Brand & Creative to develop content that delivers both brand impact and performance.
• Drive continuous experimentation to find new audiences, channels and growth opportunities.
• Challenge existing approaches and bring a strong point of view on what Viceroy should do next digitally.

5. Leadership & Strategic Business Partnership

• Partner closely with Senior Management, Sales, CRM and Brand on business and project priorities.
• Lead internal teams and external media, SEO, creative and technology partners with clear accountability.
• Translate business and sales priorities into effective digital growth strategies.
• Bring together commercialthinking, customer understanding and digital expertise to influence business outcomes.

Who We're Looking For

• 8+ years in Digital/Performance Marketing, ideally across Real Estate and/or Luxury.
• Proven track record of managing significant media investments and delivering measurable growth.
• Deep understanding of Google & Meta Ads, analytics, attribution, SEO, CRM funnels and conversion optimisation.
• Strong combination of commercial thinking, analytical depth and creative instinct.
• Excellent leadership, stakeholder management and communication skills.
• Strategic yet hands-on, able to set direction while getting into the details when it matters.
• High ownership, ambition, curiosity and pace.

About Viceroy Properties

Viceroy Properties was founded in 2017 with the ambition to redefine luxury real estate development in the Mumbai Metropolitan Region. With a strong focus on Meticulous Planning, Aesthetic Design and Impeccable Craftsmanship, our projects have received multiple international awards across Design, Construction and Sustainability.

As we enter our next phase of growth, we are building an organisation and brand capable of delivering exceptional developments at greater scale. Digital will play a critical role in how we build our brand, reach customers and drive growth and this role will be at the centre of that journey.