Digital Marketing Manager

White Collar Realty; Gurugram District; On-site; INR 670,000 - 1,674,000; Full time

Benefits offered by this job

Competitive compensation

In-office role in Gurgaon

Job summary

White Collar Realty in Gurgaon seeks a Digital Marketing Manager to lead all digital marketing for a luxury real estate brand. This in-office, full-time role oversees SEO, performance marketing, social media, content and brand, driving growth across Indian and international markets.

You will manage agencies, vendors and an in-house team to deliver measurable increases in leads, traffic and revenue. The ideal candidate has 5–12 years of digital marketing experience, strong leadership, and a

Qualifications

• Real estate experience is mandatory.
• 5–12 years of digital marketing experience.
• Strong leadership and team-management skills.
• Ability to lead SEO, paid media, analytics and branding.

Responsibilities

• Lead SEO, paid media, social, content and brand strategy.
• Develop growth strategies for Indian and international real estate markets.
• Manage agencies, vendors and internal marketing team.
• Drive lead generation, traffic and revenue growth.

Skills

SEO

Performance marketing

Social media

Content marketing

Tools

GA4

Google Search Console

Meta Ads Manager

Ahrefs/SEMrush

Canva

CRM tools

Job description

White Collar Realty is hiring a Digital Marketing Manager in Gurgaon to lead all digital marketing for a leading luxury real estate brand. This full-time, in-office leadership role puts you in charge of SEO, performance marketing, social media, content and brand -- owning growth strategy across both Indian and international real estate markets. The position offers a monthly salary of Rs 60,000 to Rs 1,50,000 based on experience and leadership track record.You'll manage agencies, vendors and an in-house team while driving measurable gains in leads, traffic and revenue. Real estate experience is mandatory and strong leadership is essential. We're seeking candidates with 5 to 12 years of digital marketing experience who can set the strategy and rally a team to execute it at a premium standard.

Gurgaon, Haryana Full Time 1 opening Competitive compensation + attractive performance-based incentives

• Manage SEO, performance marketing, social media, content and brand
• Develop growth strategies for Indian and international real estate markets
• Manage agency, vendor and team performance
• Drive lead generation, traffic growth and revenue impact

What We\'re Looking For

• Real estate experience is mandatory
• Strong leadership and team-management skills
• Experience across SEO, paid media, analytics and branding
• Proven lead-generation track record

Experience

Experience: 5–12 years

What You\'ll Learn

• SEO, AEO and GEO (AI-search optimisation)
• Paid and organic campaigns
• Growth and performance marketing
• Social media and content marketing
• Marketing analytics and reporting

Tools You\’ll Use

Google Analytics (GA4) Google Search Console Meta Ads Manager SEO tools (Ahrefs / SEMrush class) Canva Email & CRM tools

Marketing Executive Digital Marketing Specialist Marketing Lead Marketing Manager Head of Marketing & Growth

What does a Digital Marketing Manager do at White Collar Realty?

Lead all of digital marketing — SEO, paid, social, content and brand — for Indian and international real estate.

Who should apply for this role?

Real estate experience is mandatory. Strong leadership and team-management skills. Experience across SEO, paid media, analytics and branding. Proven lead-generation track record.

Who should NOT apply?

Anyone looking for a work-from-home role — this is a Work-From-Office role in Gurgaon. Anyone not willing to learn data, tools and AI-driven marketing.

What will you learn in this role?

SEO, AEO and GEO (AI-search optimisation); Paid and organic campaigns; Growth and performance marketing; Social media and content marketing; Marketing analytics and reporting; Real estate lead generation.

What tools will you use?

You will get hands-on with Google Analytics (GA4), Google Search Console, Meta Ads Manager, SEO tools (Ahrefs / SEMrush class), Canva, Email & CRM tools.

What projects will you work on?

Live luxury real estate marketing campaigns; SEO and content for real projects and cities; Lead-generation funnels and landing pages.

What are the career growth opportunities?

A clear growth path: Marketing Executive -> Digital Marketing Specialist -> Marketing Lead -> Marketing Manager -> Head of Marketing & Growth. High performers grow faster based on results.

Where is this role based?

This is a Work-From-Office role at our Gurgaon (Gurugram) office on Golf Course Extension Road, Sector 67 — easily reachable from across Delhi NCR.

Frequently Asked Questions

What is the salary for a Digital Marketing Manager? This leadership role offers a monthly salary of Rs 60,000 to Rs 1,50,000, depending on your experience and proven results. What experience is required for this role? We require 5 to 12 years of digital marketing experience with strong leadership. Real estate experience is mandatory for this role. Where is the Digital Marketing Manager role based? It is a full-time, in-office role at our Gurgaon office on Golf Course Extension Road. No relocation is offered, so Gurgaon-based candidates are ideal. What will I be responsible for leading? You'll lead SEO, performance marketing, social, content and brand, manage agencies, vendors and team, and drive leads, traffic and revenue across Indian and international markets. What does the interview process look like for the Digital Marketing Manager role? Expect discussion of how you have built and led digital strategy across paid, organic, SEO and content, with real examples of results. We are assessing both strategic thinking and hands-on command of channels. Should I bring case studies or a strategy sample to the interview? Yes, bring examples where your strategy drove lead generation or growth, with the context and outcomes you can share. Demonstrating how you connect channels to pipeline is valuable. Is real estate experience needed for this leadership role? Real estate or high-value lead-generation experience is strongly preferred given the luxury property audience. If you come from an adjacent premium sector, we will assess how well your strategy translates. How long does the hiring process take for a manager role? A senior hire like this can involve a couple of conversations, typically concluding within one to three weeks. We keep you updated as it progresses. What team will I lead and who do I report to? You will lead the digital marketing team, spanning paid, organic, SEO and content specialists, and report into senior leadership. The role owns strategy and coordination across those functions. How is performance measured for this role, in qualitative terms? Success is judged on the strength of overall digital strategy, the volume and quality of luxury property leads generated, and how effectively you align and grow the team. Business impact and lead quality lead the evaluation. How do incentives work for a Digital Marketing Manager? Alongside a competitive salary, eligible performance-based incentives apply and are discussed at the interview. They reflect your contribution to lead-generation outcomes. What are the working days and hours? This is a full-time weekday office role in Gurgaon. As a leader, flexibility is expected around launches, reviews and campaign performance. What is the commute and parking situation at the office? The office is on Golf Course Extension Road, Sector 67, Gurgaon, accessible by car and cab. Commute details are covered during interview and joining. What does managing strategy across India and Dubai involve? You will own digital strategy for both the India market in INR and the Dubai and UAE market in AED, aligning paid, organic, SEO and content to each audience. Coordinating channel mix for HNI and NRI investors across markets is core. What does onboarding look like for this role? You will be grounded in current performance, channels, team and lead definitions before setting direction. We want you fully oriented before you reshape strategy. Is there a probation period for a manager? Yes, there is an initial review period to confirm mutual fit and delivery. Expectations are made clear when you join. What equipment and access will I get? You will receive a work laptop and access to the marketing, analytics and ad platforms the team uses. Access is arranged during onboarding. What is a realistic growth path from this role? A high-performing manager can grow toward a broader head of marketing or senior digital leadership mandate over time, based on results and scope. Advancement follows demonstrated business impact. Is there a dress code at the office? We follow smart business casual, appropriate for a luxury brand and for leading a team. Professional presentation is expected. What is the joining and notice period expectation? We understand senior candidates often serve a notice period, and we align timelines at the offer stage. We prefer candidates who can plan a clear joining date. Why is WCR a good place for a Digital Marketing Manager? You will lead full-funnel digital strategy for a luxury real estate brand across two premium markets, with direct ownership of high-value lead generation. It is a role with real strategic scope and visible business impact.

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