Digital Marketing & Growth Manager

Krishvi Group; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Krishvi Group in Bengaluru seeks a Digital Marketing & Growth Manager to lead performance marketing, SEO, content, social media, websites, analytics, lead generation and digital brand building.

You will be a hands-on marketer who can independently manage campaigns, understand customer behaviour, work with agencies and internal teams, analyse performance and translate data into actionable marketing decisions.

Qualifications

• 6+ years of experience in digital marketing.
• Minimum 3 years of experience in real estate marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proficiency in GA4, Google Search Console and Google Tag Manager.
• Experience managing websites, landing pages and digital funnels.
• Strong understanding of content marketing and social media.
• Experience with lead-generation campaigns and CRM workflows.
• Excellent written and verbal communication skills.
• Ability to independently manage multiple projects and priorities.

Responsibilities

• Plan, execute and optimise campaigns across Meta, Google Ads and other platforms.
• Develop campaign strategies based on project objectives and customer intent.
• Manage lead-generation campaigns with focus on quality and conversion.
• Monitor CPL, CTR, CPC, conversion rates and CAC.
• Collaborate with creative teams on concepts, messaging and formats.
• Ensure proper campaign tracking, attribution and measurement.
• Develop and execute SEO strategies for brands and projects.
• Manage project websites, landing pages and CRO journeys.
• Lead generation funnels and CRM workflow optimisation.
• Analyse performance and provide actionable optimisation recommendations.

Skills

digital marketing

real estate marketing

SEO

content marketing

social media

lead generation

CRM workflows

analytics & reporting

communication skills

multi-project management

Tools

Meta Ads

Google Ads

GA4

Google Search Console

Google Tag Manager

Job description

Company Description

Krishvi Group is a Bengaluru-based real estate developer with over three decades of experience delivering housing projects for a broad customer base in the “Silicon Valley of India.” Supported by a professional team of technical and financial experts, the group has successfully completed multiple residential developments with a strong focus on customer satisfaction. Krishvi Group is committed to excellence and to shaping future-ready communities that reflect its vision of “aspirational living.” The company continues to build distinctive landmarks in the city, emphasizing quality, reliability, and a signature approach to modern urban housing.

Role Description

Krishvi Group is looking for a Digital Marketing & Growth Manager to lead and execute digital marketing initiatives across the brand and its residential projects.

The role will cover performance marketing, SEO, content, social media, websites, analytics, lead generation and digital brand building.

We are looking for a hands‑on marketer who can independently manage campaigns, understand customer behaviour, work with agencies and internal teams, analyse performance and translate data into actionable marketing decisions.

Key Responsibilities

Performance Marketing

• Plan, execute and optimise campaigns across Meta, Google Ads and other relevant digital platforms.
• Develop campaign strategies based on project objectives, inventory, positioning and customer intent.
• Manage lead‑generation campaigns with a strong focus on lead quality and conversion.
• Monitor CPL, CTR, CPC, conversion rates, qualified leads, site visits and CAC.
• Analyse campaign performance and optimise budgets, audiences, creatives and campaigns accordingly.
• Work closely with creative teams to develop and test different creative concepts, messaging and formats.
• Ensure proper campaign tracking, attribution and conversion measurement.

SEO & Organic Growth

• Develop and execute SEO strategies for the corporate brand and individual projects.
• Conduct keyword research and identify opportunities for organic growth.
• Manage on-page, off-page and technical SEO initiatives.
• Work with Google Search Console, GA4 and SEO tools.
• Improve organic rankings, qualified traffic and organic enquiries.
• Develop content strategies based on actual search behaviour.
• Monitor technical SEO, indexing, Core Web Vitals, sitemap, robots.txt and other website health parameters.
• Manage and improve local SEO and Google Business Profile presence.

Content & Social Media

• Develop and execute content strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan content calendars aligned with business and project objectives.
• Develop content around projects, architecture, lifestyle, location, customer interests and brand stories.
• Brief and coordinate with designers, photographers, videographers and agencies.
• Review content for quality, relevance, brand consistency and performance.
• Understand the role of content across awareness, consideration and conversion.

Website & Landing Pages

• Manage project websites, microsites and campaign landing pages from a marketing perspective.
• Work with designers and developers to improve UX, CRO and lead‑generation journeys.
• Ensure websites are SEO-friendly, mobile‑responsive and conversion‑focused.
• Analyse website behaviour and identify opportunities to improve engagement and conversion.
• Manage forms, CTAs, pixels, GA4, GTM and conversion events.

Lead Generation & CRM

• Develop and optimise digital lead‑generation funnels.
• Work closely with sales teams to understand lead quality and conversion.
• Track the customer journey from ad → enquiry → qualified lead → site visit → booking.
• Identify lead‑quality and conversion bottlenecks.
• Analyse campaign performance against downstream sales outcomes.
• Coordinate with CRM teams and vendors to ensure accurate lead tracking and attribution.

Analytics & Reporting

• Monitor and analyse digital marketing performance across campaigns and channels.
• Work with:
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Meta Ads Manager
• Google Ads
• Looker Studio / reporting dashboards
• CRM platforms
• Prepare regular performance reports with clear insights, observations and recommended actions.
• Use data to identify opportunities for optimisation and improved marketing efficiency.

Project Marketing

• Support the digital marketing strategy for new project launches and existing developments.
• Understand the product, audience, positioning, pricing and competitive landscape.
• Translate project USPs into digital campaigns and customer‑facing communication.
• Develop digital campaign strategies across pre-launch, launch and sustained sales phases.
• Work closely with sales and marketing teams to align digital activity with inventory and business priorities.

Agency & Vendor Management

• Manage creative, performance marketing, SEO, website, production and other digital partners.
• Prepare clear briefs and ensure timely execution.
• Review agency recommendations, reports and deliverables.
• Track budgets, timelines and deliverables.
• Challenge agencies where required and ensure accountability for outcomes.
• Take ownership of execution internally wherever required.

Required Skills & Experience

• 6+ years of experience in digital marketing.
• Minimum 3 years of experience in real estate marketing.
• Strong hands‑on experience with Meta Ads and Google Ads.
• Strong understanding of SEO and organic growth.
• Proficiency in GA4, Google Search Console and Google Tag Manager.
• Experience managing websites, landing pages and digital funnels.
• Strong understanding of content marketing and social media.
• Experience with lead‑generation campaigns and CRM workflows.
• Strong analytical and reporting skills.
• Experience managing external agencies and vendors.
• Excellent written and verbal communication skills.
• Ability to independently manage multiple projects and priorities.