Senior Digital Marketing Expert - Luxury Real estate

F.A. Builders Developers; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Roswalt Realty is seeking a Digital Marketing Manager to drive the Signature Edition luxury projects’ digital presence and performance marketing. You will own end-to-end campaigns, lead generation and analytics, ensuring premium brand tone across digital channels and delivery of high-quality leads.

You will collaborate with sales and creative teams to craft premium content, optimise campaigns for ROI, and stay ahead of luxury-market trends while managing agencies for timely execution.

Qualifications

• Hands-on digital marketing experience, preferably in luxury real estate or premium brands.
• Strong experience with Meta Ads, Google Ads, performance marketing and analytics.
• Understanding of lead-generation funnels and SFDC integration.
• Content and brand sensibility suited to a premium luxury audience.
• Data-driven and comfortable with senior stakeholders.
• Ability to manage campaigns end-to-end from strategy to optimisation.

Responsibilities

• Develop and execute digital marketing strategies for Roswalt Realty and Signature Edition projects.
• Manage paid-media campaigns across Google, Meta and other platforms with focus on ROI.
• Plan and manage digital campaigns around launches, offers and milestones.
• Collaborate with creative teams to produce premium, high-performing digital content.
• Manage and optimise social-media presence and digital brand.
• Track campaign performance, CPL, lead quality, conversion and ROI; report regularly.
• Work with Sales to improve lead quality and conversion.
• Monitor competitors and luxury real-estate digital trends.
• Manage agencies and vendors to ensure timely, high-quality execution.

Skills

Lead Generation

Performance Marketing

Brand Management

Campaign Reporting

Content Briefing

Social Media Management

ROI Optimisation

CPL Optimisation

Analytics

Premium Brand Sense

Education

Marketing degree

Tools

Google Ads

Meta Ads Manager

GA4

SFDC / CRM Integration

Landing Page Optimisation

Job description

ROLE OVERVIEW

We are looking for a Digital Marketing Manager to drive Roswalt Realtys digital presence and performance marketing across our Signature Edition luxury real-estate projects.

The role combines brand building, lead generation, paid media and digital analytics - with the sophistication and commercial discipline required for a premium audience.

KEY RESPONSIBILITIES

• - Develop and execute digital marketing strategies for Roswalt Realty and its Signature Edition luxury projects.
• - Manage Google, Meta and other relevant paid-media campaigns with a strong focus on lead quality and ROI.
• - Plan and manage digital campaigns around project launches, offers and key milestones.
• - Work closely with creative teams to develop premium, high-performing digital content and campaigns.
• - Manage and optimise social-media platforms and digital brand presence.
• - Track campaign performance, CPL, lead quality, conversion and ROI; provide regular performance reports.
• - Work closely with Sales to improve lead quality and conversion.
• - Monitor competitors and emerging digital trends in the luxury real-estate space.
• - Manage digital agencies / vendors wherever required and ensure timely, high-quality execution.

CANDIDATE REQUIREMENTS

• - 3-4 years of hands-on digital marketing experience, preferably in luxury real estate, premium consumer brands, hospitality or lifestyle.
• - Strong hands-on experience in Meta Ads, Google Ads, performance marketing and analytics.
• - Understanding of lead-generation funnels and SFDC integration.
• - Strong content and brand sensibility suited to a premium / luxury audience.
• - Data-driven, commercially minded and comfortable working with senior stakeholders.
• - Ability to manage campaigns independently from strategy through execution and optimisation.
• - Graduate / Postgraduate in Marketing, Digital Marketing, Communications or related field.
• - Comfortable with a 6-day working week reporting from Mumbai.

KEY SKILLS

Meta Ads Manager - Google Ads - Performance Marketing - Lead-Gen Funnels - SFDC / CRM Integration - GA4 & Analytics - Landing Page Optimisation - Social Media Management - Content Briefing - CPL & ROI Optimisation - Luxury Brand Sensibility - Campaign Reporting

KEY OBJECTIVE OF THE ROLE

To own end-to-end digital marketing for the Signature Edition portfolio - driving qualified lead volume at target CPL, protecting premium brand tone across every digital surface, and closing the feedback loop with Sales on lead quality.