Senior Executive Performance Marketing

Pilgrim; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Pilgrim in Mumbai is seeking a results-driven Performance Marketing Specialist to plan and execute paid campaigns, manage budgets, and drive profitable customer acquisition.

You will scale winning campaigns, optimize underperforming ones, run creative testing across hooks and formats, analyze data to identify growth opportunities, and collaborate with the creative team to deliver high-converting ad creatives.

Qualifications

• Strong hands-on expertise in Meta & Google Ads.
• Data Analysis & Performance Optimization.

Responsibilities

• Plan and execute performance marketing strategies.
• Manage budgets and drive profitable customer acquisition.
• Scale winning campaigns and optimize underperforming campaigns.
• Plan and execute creative testing across different hooks and formats.
• Analyze campaign data and identify growth opportunities.
• Work with the creative team to develop high-performing ad creatives.
• Track key metrics including ROAS, CAC, Revenue & Conversion Rate.
• Build and continuously improve paid acquisition engine.

Skills

Meta Ads

Google Ads

Data Analysis

Performance Optimization

Job description

• Plan and execute performance marketing strategies.
• Manage budgets and drive profitable customer acquisition.
• Scale winning campaigns and optimize underperforming campaigns.
• Plan and execute creative testing across different hooks and formats.
• Analyze campaign data and identify growth opportunities.
• Work with the creative team to develop high-performing ad creatives.
• Track key metrics including ROAS, CAC, Revenue & Conversion Rate.
• Build and continuously improve paid acquisition engine.

Skills Required:

• Strong hands-on expertise in Meta & Google Ads
• Data Analysis & Performance Optimization