Senior Executive-Branding & Communication

Medanta; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Medanta is seeking a dynamic Social Media & Branding professional to manage and grow our online presence. You will plan and execute content across platforms, ensuring consistency in voice and visuals while translating health initiatives into engaging campaigns.

The role requires MBA credentials with strong communication skills, collaboration with program teams, and the ability to analyze performance data to optimize reach and impact.

Qualifications

• MBA graduate with branding and communication skills.
• Hands-on experience with computers and branding activities.
• Excellent written and verbal communication in English.

Responsibilities

• Plan, create, and manage content across social media platforms (Instagram, LinkedIn, Twitter, YouTube).
• Develop a monthly content calendar aligned with program activities and health awareness days.
• Ensure consistent brand voice, tone, and messaging across platforms.
• Monitor engagement, respond to queries/messages, and build an active online community.

Skills

Social media management

Content creation

Branding

Analytics

Education

MBA

Tools

Content creation tools

Job description

Key Responsibilities:

A) Social Media Management

• Plan, create, and manage content across social media platforms (Instagram, LinkedIn, Twitter, YouTube, etc.).
• Develop a monthly content calendar aligned with program activities, campaigns, and key health awareness days.
• Ensure consistent brand voice, tone, and messaging across all platforms.
• Monitor engagement, respond to queries/messages, and build an active online community.

B) Content Creation & Campaigns

• Design and execute high-quality content including posts, reels, carousels, videos, and stories.
• Work closely with program teams to translate on-ground impact into compelling storytelling.
• Conceptualize and run digital campaigns for awareness (e.g., TB, anemia, organ donation, preventive healthcare).
• Coordinate with designers, videographers, and external agencies as required.

C) Branding & Communication

• Ensure consistency in brand guidelines across all communication materials.
• Develop branding assets for programs (brochures, posters, reports, presentations).
• Support internal and external communication including newsletters, reports, and leadership communication.
• Strengthen Medanta Foundations positioning as a trusted healthcare and social impact brand.

D) Analytics & Performance Tracking

• Track and analyze social media performance metrics (reach, engagement, conversions, growth).
• Generate monthly reports with insights and recommendations for improvement.
• Use data-driven approaches to optimize content strategy and campaign effectiveness.

Preferred candidate profile

MBA Graduate with hands on experience on computers and branding activities with good communication skills .