Associate Manager - Branding Communication

Drlogy; Ahmedabad District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Drlogy is seeking an Associate Manager - Branding & Communication to manage hospital branding and communication campaigns at HCG Cancer Centre, Ahmedabad. The role demands MBA Marketing qualification and 5–7 years of relevant experience.

You will plan and execute branding activities, support digital and offline materials, and coordinate content for events while ensuring brand consistency. Strong analytical skills to track campaign performance and expertise in healthcare communication are necessary.

Qualifications

• 5–7 years of experience in branding, communication, or healthcare marketing.
• Experience in managing campaigns and communications across various media.
• Strong understanding of patient-friendly communication.

Responsibilities

• Plan and execute branding and communication activities for hospital services.
• Support digital, print, and outdoor communication materials.
• Coordinate content creation for campaigns and events.
• Track campaign performance and branding activity reports.
• Ensure all communication aligns with brand guidelines.

Skills

Branding and communication

Healthcare marketing

Digital marketing

Content creation

Campaign management

Education

MBA Marketing

Job description

The Associate Manager - Branding & Communication will manage hospital branding, communication campaigns, content coordination, digital and offline communication, event promotion, brand visibility, and marketing support at HCG Cancer Centre, Ahmedabad. This requires MBA Marketing qualification with 5–7 years of branding, communication, or healthcare marketing experience.

• Plan and execute branding and communication activities for hospital services and campaigns.
• Support digital, print, outdoor, internal, and patient-facing communication materials.
• Coordinate content creation for campaigns, service promotions, events, doctor communication, and awareness programs.
• Maintain brand consistency across posters, brochures, social media creatives, emails, and hospital collaterals.
• Coordinate with marketing, doctors, agencies, vendors, designers, digital teams, and hospital leadership.
• Support health awareness campaigns, oncology programs, doctor meets, and community events.
• Track campaign performance, communication reach, and branding activity reports.
• Prepare communication briefs, campaign plans, content calendars, and promotional updates.
• Ensure all communication is ethical, accurate, patient-friendly, and aligned with brand guidelines.
• Support media coordination, internal communication, and event branding when required.
• Identify new branding opportunities for hospital visibility and patient engagement.
• Strengthen brand trust, service awareness, and professional hospital communication.