Assistant Manager-Branding

Ambuja Neotia Healthcare Venture; Raipur; On-site; INR 550,000 - 900,000; Full time

Job summary

Ambuja Neotia Healthcare Venture in Raipur is seeking a communications and branding professional to manage content, patient engagement, and digital presence at the facility.

You will coordinate with operations, branding, and sales teams, execute ATL/BTL plans, and maintain CRM and brand guidelines while producing monthly reports for the HOD.

Qualifications

• Graduate/ Post Graduate qualification.
• Minimum 4 years experience in relevant role.

Responsibilities

• Meeting / coordinating with OPD consultants for content creation, articles, webinars, talks.
• Capture patient testimonials with Operations department.
• Generate achievements case studies on difficult cases.
• Organise in-house consumer connect events to increase patient engagement.
• Respond to social, email and messenger enquiries with Operations.
• Manage GMB and social media ORM with Unit head.
• Update social media & website with activities and events.
• Execute ATL and BTL plans with Brand Head.
• Branding of the unit (internal & external).
• Liaise with vendors for branding at the unit.
• CRM management and database communication.
• Coordinate with marketing team for sales communications.
• Prepare monthly reports to HOD.
• Maintain brand guideline compliance and escalate as needed.
• Conduct competitive research and provide feedback.
• Respond to patient queries and grievances in coordination with relevant department.

Skills

Effective Communication Skills

Time Management Skills

Branding Skill

Interpersonal Skills

Education

Graduate/ Post Graduate

Job description

1) Meeting / coordinating with OPD consultants for gathering talking points for content creation / article / webinars / talks for medimovie / expert talk

2) To capture Patient testimonials in coordination with the Operations Department.

3) To generate Achievements case studies on difficult cases done successfully at the Unit

4) In-House Consumer connect experiential B2C events at the facility on increasing patient engagements/satisfaction in coordination with Operations department.

5) Social enquiries, email enquiries, messenger enquiries response in coordination with Operations department.

6) GMB and Social media Online Reputation Management (ORM) in coordination with Operations department and Unit head

7) Social Media & Website Updations on various activities and events

8) Execution of the ATL and BTL plan in coordination with Brand Head

9) Internal & external branding of the unit

10) Vendor liaising for branding work at the unit

11) Database communication and CRM management

12) Marketing Team Coordination related to communication support for sales

13) Monthly reports to HOD

14) Maintain Branding in the Unit & monitor processes to ensure no deviation to brand guideline. Escalation as needed.

15) Competitive reasearch and feedback

16) Responsible for replying to connect email patient queries and grievances in co-ordnation with the response of the concerned department.

Preferred candidate profile

Qualification : Graduate/ Post Graduate

Experience : Minimum 4 years experience

Skill : Effective Communication Skills, Time Management Skills, Branding Skill, Interpersonal Skills