Senior Executive- Branding Communication

Drlogy; Ahmedabad District; On-site; INR 600,000 - 850,000; Full time

Job summary

Drlogy is hiring for a Senior Executive - Branding & Communication to oversee hospital branding and communication campaigns at HCG Cancer Centre, Ahmedabad. The candidate will manage both digital and offline communication, coordinate content for events, and support marketing efforts.

A successful applicant will have an MBA in Marketing and 5–7 years of relevant experience in branding and healthcare marketing. This role aims to enhance brand visibility and strengthen patient engagement through effective communication strategies.

Qualifications

• 5–7 years of experience in branding, communication, or healthcare marketing.
• Strong knowledge of both digital and offline communication.
• Ability to coordinate content creation and ensure brand consistency.

Responsibilities

• Manage branding and communication for hospital services.
• Execute campaigns across multiple communication materials.
• Coordinate with various teams for effective content and branding.

Skills

Hospital branding

Communication campaigns

Content coordination

Digital communication

Marketing support

Education

MBA in Marketing

Job description

Senior Executive- Branding Communication

The Senior Executive - Branding & Communication will manage hospital branding, communication campaigns, content coordination, digital and offline communication, event promotion, brand visibility, and marketing support at HCG Cancer Centre, Ahmedabad. This requires MBA Marketing qualification with 5–7 years of branding, communication, or healthcare marketing experience.

• Plan and execute branding and communication activities for hospital services and campaigns.
• Support digital, print, outdoor, internal, and patient-facing communication materials.
• Coordinate content creation for campaigns, service promotions, events, doctor communication, and awareness programs.
• Maintain brand consistency across posters, brochures, social media creatives, emails, and hospital collaterals.
• Coordinate with marketing, doctors, agencies, vendors, designers, digital teams, and hospital leadership.
• Support health awareness campaigns, oncology programs, doctor meets, and community events.
• Track campaign performance, communication reach, and branding activity reports.
• Prepare communication briefs, campaign plans, content calendars, and promotional updates.
• Ensure all communication is ethical, accurate, patient-friendly, and aligned with brand guidelines.
• Support media coordination, internal communication, and event branding when required.
• Identify new branding opportunities for hospital visibility and patient engagement.
• Strengthen brand trust, service awareness, and professional hospital communication.