Digital Marketing Specialist

SentientGeeks Software & Consultancy Pvt. Ltd.; Bidhannagar; On-site; INR 900,000 - 1,500,000; Full time

Job summary

SentientGeeks Software & Consultancy Pvt. Ltd. in India is seeking a Senior Digital Marketing Specialist with 5+ years of experience to lead SEO, SMO, and PPC strategies and to drive revenue growth.

You will analyze campaigns, optimize performance using analytics tools, mentor junior staff, and collaborate with cross-functional teams to align marketing efforts with business objectives and brand guidelines.

Qualifications

• Minimum 5 years of experience in digital marketing with proven campaign success.
• Expert knowledge of SEO, SMO, and PPC strategies.
• Strong analytical skills and experience with analytics tools.
• Experience collaborating with cross-functional teams.
• Excellent written and verbal communication skills.
• Proven ability to mentor junior team members.

Responsibilities

• Develop, implement, and optimize digital marketing campaigns across channels.
• Analyze and optimize SEO, SMO, and PPC strategies to boost traffic and leads.
• Conduct keyword research and competitive analysis to inform plans.
• Use analytics tools to measure performance and adjust strategies.
• Collaborate with cross-functional teams to align campaigns with business goals.
• Mentor junior team members and support overall team success.
• Stay updated on industry trends and best practices.

Skills

SEO

SMO

PPC

Analytics

Campaign management

Team mentoring

Job description

We are seeking a highly skilled Senior Digital Marketing Specialist with a minimum of 5 years of experience in SEO, SMO, and PPC strategy. The ideal candidate will have a proven track record of driving successful campaigns, achieving business goals, and generating revenue.

Responsibilities:

• Develop, implement, and execute successful digital marketing campaigns across all platforms.
• Analyze and optimize SEO, SMO, and PPC strategies to improve website traffic, lead generation, and conversions.
• Conduct in-depth keyword research, and competitive analysis, and stay up-to-date with the latest industry trends to create effective digital marketing plans.
• Use analytics tools and data to measure campaign performance, provide insights and recommendations, and adjust strategies accordingly.
• Collaborate with cross-functional teams to ensure that campaigns align with business objectives, brand guidelines, and overall marketing strategy.
• Stay up-to-date with industry best practices, new technology, and emerging trends to continually enhance and evolve our digital marketing efforts.
• Manage and mentor junior team members, providing guidance and support to ensure the team's overall success.

Requirements:

• Minimum of 5 years of experience in digital marketing with a proven track record of driving successful campaigns.
• Expert knowledge of SEO, SMO, and PPC strategies and how to use them to achieve business goals.
• Strong analytical skills and experience working with analytics tools to measure campaign performance and provide insights.
• Experience working with cross-functional teams and collaborating to align campaigns with overall marketing strategy.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex ideas to stakeholders.
• Demonstrated ability to manage and mentor junior team members.