Senior Digital Marketing Executive
Grainville
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Job summary
Qualifications
- 8–10 years in Digital / Performance Marketing (B2B preferred).
- Experience in lead generation and funnel management.
- Strong analytical skills for data-driven decision making.
Responsibilities
- Own the entire digital lead funnel from campaign execution to conversion.
- Design WhatsApp API workflows and automate response systems.
- Plan and execute structured email campaigns.
Skills
Tools
Job description
Location: Gurugram
Company: Grainville India Private Limited
Experience: 5–8 Years
Employment Type: Full-Time | Permanent
About Us – Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States (Grainville Americas, Inc.).
We operate a data-first, tech-enabled sales model — unlike traditional export companies. We already have a highly curated database of global importers of Indian agri-products (including rice).
We are building a young, aggressive, and performance-driven sales team – people who are proactive, street-smart, and hungry to grow.
You will own the entire digital lead funnel — from campaign execution to conversion via WhatsApp, email, and CRM systems.
This is not just marketing — this is revenue-driven, performance marketing.
- Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns
- Improve website conversion rate (CRO)
- Drive high-quality international leads
- Design WhatsApp API workflows, automation & response funnels
- Build instant response systems to reduce lead drop-offs
- Optimize conversation scripts for higher conversion
- Ensure zero lead leakage from inbound channels
- Plan and execute structured email campaigns
- Create segmentation, automation & drip sequences
- Build follow-up systems aligned with sales funnel
- Optimize campaigns using performance data
- Own Zoho CRM lead flow and pipeline tracking
- Integrate WhatsApp, website & email into one system
- Maintain clean, structured, conversion-focused pipeline
- Track campaign performance, ROI & funnel metricsImprove KPIs through data-driven decisions
- Generate weekly/monthly reports
- WhatsApp Conversion System
- Auto-replies + qualification flow
- Fast response → higher conversion
- Structured follow-up sequences
- Email Revenue Funnel
- Cold outreach → follow-ups → nurturing
- Drip campaigns for inactive leads
- Re-engagement campaigns
- Lead Conversion Funnel
- Ads → Landing Page → WhatsApp/Email → CRM → Sales
- Optimize each stage to reduce drop-offs
- Remarketing Strategy
- Retarget website visitors & inactive leads
- Multi-channel follow-ups (Email + WhatsApp + Ads)
- Data-Driven Optimization
- Improve CPL, conversion rate & ROI
- Use analytics for decision-making
- First Response Time
- Lead-to-conversation ratio
- Conversion rate (inquiry → qualified lead)
- Automation efficiency
- Open Rate & CTR
- Response Rate
- Lead nurturing performance
- Revenue contribution from email
- Cost per Lead (CPL)
- Lead-to-sale conversion
- Funnel efficiency
- ROI on campaigns
- 8–10 years in Digital / Performance Marketing (B2B preferred)
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