Lead Generation Specialist

Yield And Yard Realty

Sector 10

On-site

INR 600,000 - 1,000,000

Full time

5 days ago

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Job summary

Yield and Yard Realty Pvt. Ltd. is hiring a Digital Marketing Manager / Executive to lead digital activities from Noida. The role covers social media management, SEO/SMO, paid advertising, content creation, and lead generation to accelerate business growth.

You will oversee website optimization, analytics, and reporting, ensuring brand consistency and strong online presence across channels. Prior experience in real estate marketing is advantageous.

Qualifications

Bachelor's degree in Marketing or related field is required or equivalent experience.
Certification in Digital Marketing preferred, with emphasis on ads and analytics.
Experience with Real Estate or property marketing is a plus.

Responsibilities

Plan, execute, and optimize social media campaigns across platforms.
Drive SEO/SMO efforts to improve rankings and organic traffic.
Manage paid campaigns (Meta, Google, LinkedIn) and monitor ROI.
Create engaging content, copies, reels, and banners.
Lead generation and nurturing through email and WhatsApp marketing.
Manage website content, landing pages, and performance metrics.
Analyze campaigns with Google Analytics and compile MIS reports.
Support brand building and online reputation management.

Skills

Social Media Marketing

SEO & SMO

Google Ads

Meta Ads

Lead Generation

Google Analytics GA4

Content Writing

Email Marketing

Canva / Design

Marketing Analytics

Communication

Creative Thinking

Education

Bachelors in Marketing / Business Administration

Digital Marketing Certifications

Google Ads / Analytics Certifications

Tools

Meta Business Suite

Google Ads

LinkedIn Campaign Manager

Google Analytics GA4

WordPress

Mailchimp

Canva

CRM Platforms

Microsoft Excel

Job description

JOB DESCRIPTION

Digital Marketing Manager / Executive

Company Details

Particulars

Details

Company Name Yield and Yard Realty Pvt. Ltd.

Department

Marketing

Location

Noida

Employment Type Full-Time

Reporting To

Director / Marketing Head

About the Company

Yield and Yard Realty Pvt. Ltd. is a rapidly growing real estate advisory and consulting company committed to

delivering innovative property solutions and creating seamless experiences for buyers, sellers, investors, developers,

and channel partners. We aim to build a strong digital presence and generate high-quality business opportunities

through strategic marketing initiatives.

Position Summary

The Digital Marketing Manager / Executive will be responsible for planning, executing, managing, and optimizing the

company's digital marketing activities across various online platforms. The role involves brand building, lead

generation, performance marketing, content creation, social media management, SEO, analytics, and campaign

management to drive business growth and visibility.

Key Responsibilities (KRA)

1. Social Media Management

Manage and grow all social media platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter),

etc.

Develop and execute social media strategies to increase brand awareness and engagement.
Create monthly content calendars and posting schedules.
Monitor social media performance and optimize engagement.

2. Search Engine Optimization (SEO) & SMO

Implement on-page and off-page SEO strategies.
Optimize website content for search engines.
Improve website rankings, organic traffic, and user engagement.
Drive organic lead generation through SEO and SMO activities.

3. Paid Advertising & Performance Marketing

Plan, execute, and optimize Meta Ads (Facebook & Instagram).
Manage Google Ads, LinkedIn Ads, and other paid campaigns.
Monitor campaign performance and ROI.
Generate quality leads while maintaining target CPL (Cost Per Lead).

4. Content & Creative Marketing

Develop engaging marketing content for digital platforms.
Create and coordinate creatives, reels, videos, banners, brochures, and presentations.
Write compelling ad copies, social media captions, blogs, and email campaigns.
Ensure brand consistency across all communication channels.

5. Lead Generation & Nurturing

Generate and qualify leads through digital channels.
Build lead nurturing workflows through email and WhatsApp marketing.
Support sales teams with high-quality marketing-qualified leads (MQLs).
Track lead conversion performance.

6. Website Management

Manage website content and landing pages.
Ensure website optimization for speed, SEO, and user experience.
Monitor website traffic and conversion metrics.
Coordinate with developers for website improvements.

7. Analytics, MIS & Reporting

Monitor campaign performance using Google Analytics and reporting tools.
Prepare daily, weekly, and monthly MIS reports.
Track KPIs and marketing performance metrics.
Provide actionable insights and recommendations.

8. Brand Building & Online Reputation Management

Strengthen company branding across digital platforms.
Monitor online reviews and customer feedback.
Manage company reputation and public image.
Support corporate branding and promotional initiatives.

Required Skills

Social Media Marketing
SEO & SMO Optimization
Google Ads & Meta Ads
LinkedIn Advertising
Lead Generation & Funnel Management
Google Analytics (GA4)
Content Writing & Copywriting
Email Marketing & Automation
Canva / Creative Design Understanding
Marketing Analytics & Reporting
Excellent Communication Skills
Creative Thinking & Problem-Solving

Educational Qualification

Bachelor's Degree in Marketing, Business Administration, Mass Communication, Journalism, or related field.
Certification in Digital Marketing preferred.
Additional certifications in Google Ads, Meta Ads, SEO, or Analytics will be an advantage.

Experience Required

Position

Experience

Digital Marketing Executive 1 3 Years

Digital Marketing Manager 4 – 8 Years

Preference: Experience in Real Estate Marketing will be an added advantage.

Key Performance Indicators (KPIs)