Sr. Executive - Digital Marketing

Sira Placement Consultancy; Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Sira Placement Consultancy in Pune specializes in digital marketing roles across performance marketing, social media, and CRM tools. The candidate will drive campaigns and analytics, collaborating with stakeholders to optimize ROI.

The role requires hands-on experience with Social Media, SEM/SEO, WhatsApp Marketing, and CRM platforms such as Salesforce Sales Cloud or Zoho CRM, with strong communication and project coordination skills.

Qualifications

• Hands-on experience in Digital Marketing Performance Marketing with strong exposure to Social Media Marketing, WhatsApp Marketing, SEM/SEO, and Data Analysis.
• Mandatory experience with Salesforce Sales Cloud or Zoho CRM; candidate should explain hands-on experience.
• Mandatory experience with Social Media tools; candidate should specify tools used, such as HubSpot, Sprinklr, Sprout Social, Hootsuite, or similar.
• SEO experience for AI SEO, On-Page, Off-Page, Technical, and Local SEO.
• Hands-on Paid Media experience with Google Ads, LinkedIn Ads, Meta Ads, or similar platforms.
• Experience in WhatsApp Marketing with WhatsApp Business account handling and tools like CleverTap, Yellow.ai, or similar.
• Strong stakeholder management and excellent communication skills.
• Salesforce Marketing Cloud experience is good to have.

Responsibilities

• Manage and execute performance marketing and digital marketing activities across Social Media, WhatsApp Marketing, SEM/SEO, and Data Analysis.
• Manage Social Media Marketing activities with tools like HubSpot, Sprinklr, Sprout Social, or Hootsuite.
• Manage SEO activities including AI SEO, On-Page, Off-Page, Technical, and Local SEO as applicable.
• Execute and optimize Paid Media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Handle WhatsApp Marketing including WhatsApp Business account management and tools such as CleverTap, Yellow.ai, or similar.
• Work on Salesforce Sales Cloud or Zoho CRM and demonstrate relevant hands-on experience.
• Analyze campaign and digital marketing data, prepare insights, and support performance improvement.
• Manage stakeholders effectively and maintain excellent communication with internal and external teams.

Skills

Social Media Marketing

WhatsApp Marketing

SEM/SEO

Data Analysis

Paid Media

Education

Bachelor’s in Marketing / Digital Marketing

MBA / PGDM in Marketing

Tools

Salesforce Sales Cloud

Zoho CRM

HubSpot

Sprinklr

Sprout Social

Hootsuite

CleverTap

Yellow.ai

Job description

Job Description Responsibilities

• Manage and execute performance marketing and digital marketing activities across Social Media, WhatsApp Marketing, SEM/SEO, and Data Analysis.
• Manage Social Media Marketing activities and work with social media management tools such as HubSpot, Sprinklr, Sprout Social, Hootsuite, or similar platforms.
• Manage SEO activities including AI SEO, On-Page Optimization, Off-Page SEO, Technical SEO, and Local SEO as applicable.
• Execute and optimize Paid Media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Handle WhatsApp Marketing, including WhatsApp Business account management and relevant WhatsApp marketing tools such as CleverTap, Yellow.ai, or similar platforms.
• Work on Salesforce Sales Cloud or Zoho CRM and demonstrate relevant hands-on experience.
• Analyze campaign and digital marketing data, prepare insights, and support performance improvement.
• Manage stakeholders effectively and maintain excellent communication with internal and external teams.

Work Experience (Min. & Max.)

6-8 yrs in Digital Marketing Performance Marketing

Desired Profile of the Candidate

• Hands-on experience in Digital Marketing Performance Marketing with strong exposure to Social Media Marketing, WhatsApp Marketing, SEM/SEO, and Data Analysis.
• Mandatory experience with Salesforce Sales Cloud or Zoho CRM; candidate should be able to explain relevant hands-on experience.
• Mandatory experience with Social Media tools; candidate should specify tools used, such as HubSpot, Sprinklr, Sprout Social, Hootsuite, or similar.
• SEO experience is required; candidate should specify experience in AI SEO, On-Page Optimization, Off-Page SEO, Technical SEO, and/or Local SEO.
• Hands-on Paid Media experience with Google Ads, LinkedIn Ads, Meta Ads, or similar platforms.
• Experience in WhatsApp Marketing, including WhatsApp Business account handling and tools such as CleverTap, Yellow.ai, or similar platforms.
• Strong stakeholder management skills and excellent communication skills.
• Salesforce Marketing Cloud experience is good to have.

Basic UG Qualification

Graduate in Marketing / Digital Marketing / Business Administration or relevant field

PG Qualification

MBA / PGDM in Marketing or relevant field.