Senior Digital Marketing Executive
Grainville India Pvt. Ltd.
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Job summary
Qualifications
- 8-10 years of experience in Digital/Performance Marketing, preferably B2B.
- Strong understanding of lead generation techniques.
- Proficiency in managing and optimizing CRM systems.
Responsibilities
- Own the digital lead funnel from campaign execution to conversion.
- Plan and optimize Google Ads, Meta Ads, and LinkedIn campaigns.
- Design WhatsApp API workflows and response funnels.
Skills
Tools
Job description
Grainville India Private Limited | Full time
Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States (Grainville Americas, Inc.).
We operate a data-first, tech-enabled sales model— unlike traditional export companies.
We already have a highly curated database of global importers of Indian agri-products (including rice).
- Our sales team does not waste time finding leads.
- The focus is purely on: Reaching the right decision-makers.
- Understanding demand.
- Executing deals through a structured system.
Our entire sales process is driven through Zoho CRM and in-house quotation software, ensuring:
- Full pipeline visibility.
- Data-backed follow-ups.
- High conversion efficiency.
We are building a young, aggressive, and performance-driven sales team— people who are proactive, street-smart, and hungry to grow.
Office Location: 519, Suncity Success Tower, Golf Course Extension Road, Sector-65, Gurugram, Haryana – 122101
Your Role: You will own the entire digital lead funnel— from campaign execution to conversion via WhatsApp, email, and CRM systems.
This is not just marketing—this is revenue-driven, performance marketing.
- Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns.
- Improve website conversion rate (CRO).
- Drive high-quality international leads.
- Design WhatsApp API workflows, automation & response funnels.
- Build instant response systems to reduce lead drop-offs.
- Optimize conversation scripts for higher conversion.
- Ensure zero lead leakage from inbound channels.
- Plan and execute structured email campaigns.
- Create segmentation, automation & drip sequences.
- Build follow-up systems aligned with sales funnel.
- Optimize campaigns using performance data.
- Own Zoho CRM lead flow and pipeline tracking.
- Integrate WhatsApp, website & email into one system.
- Maintain clean, structured, conversion-focused pipeline.
- Track campaign performance, ROI & funnel metrics.
- Improve KPIs through data-driven decisions.
- Generate weekly/monthly reports.
- WhatsApp Conversion System:
- Structured follow-up sequences.
- Drip campaigns for inactive leads.
- Optimize each stage to reduce drop-offs.
- Retarget website visitors & inactive leads.
- Multi-channel follow-ups (Email + WhatsApp + Ads).
- Data-Driven Optimization:
- Improve CPL, conversion rate & ROI.
- First Response Time.
- Lead-to-conversation ratio.
- Conversion rate (inquiry → qualified lead).
- Automation efficiency.
- Open Rate & CTR.
- Response Rate.
- Lead nurturing performance.
- Revenue contribution from email.
- Cost per Lead (CPL).
- Lead-to-sale conversion.
- Funnel efficiency.
- ROI on campaigns.
Who Should Apply? ✅ 8–10 years in Digital / Performance Marketing (B2B preferred)
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