Paid, Performance Marketing Manager - Meta, Google Ads - D2C ECommerce

Anantam Hr Surat; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Anantam Hr Surat in Bengaluru is seeking a performance marketing professional to manage and scale Meta Ads and Google Ads campaigns. You will plan budgets, optimize campaigns based on performance, and monitor key metrics like CAC, ROAS, and cost per purchase.

Responsibilities include conducting A/B testing for creatives, audiences, bidding and funnels to drive measurable results in a fast-paced D2C/e-commerce environment.

Qualifications

• Performance/Paid marketing experience in D2C/E-commerce/consumer brands.
• Experience in Meta Ads and Google Ads.
• Experience scaling campaigns with measurable results.
• Understanding of CAC, ROAS, conversion and attribution.

Responsibilities

• Manage and scale Meta Ads and Google Ads campaigns.
• Plan budgets and optimize campaigns based on performance.
• Monitor CAC, ROAS, CTR, Conversion Rate and Cost per Purchase.
• Conduct A/B testing for creatives, audiences, bidding and funnels.

Skills

Meta Ads

Google Ads

Paid marketing

Campaign scaling

CAC/ROAS/Conversion

Job description

Manage and scale Meta Ads and Google Ads campaigns.

Plan budgets and optimize campaigns based on performance.

Monitor CAC, ROAS, CTR, Conversion Rate and Cost per Purchase.

Conduct A/B testing for creatives, audiences, bidding and funnels.

Required Candidate profile

• Performance/Paid Marketing Exp. in D2C/E-commerce/Consumer Brand
• Exp. in Meta Ads & Google Ads
• Exp. in campaign scaling with measurable results
• Understanding of CAC, ROAS, conversion & attribution